Square One Insurance Services Inc.

Square One opened on January 5, 2011. It was started by a team of experienced professionals who, after years of working in the insurance industry, recognized that traditional home insurance wasn’t meeting the needs of most consumers. Most industries — from electronics, telecommunications, to banking — have evolved in the last 20 years. The insurance industry, on the other hand, hasn’t changed since the 1970s. Without the burden of antiquated processes and systems, Square One eliminated all unnecessary complexities built into traditional policies. We’ve made it both convenient and easy for people to personalize their policies, keeping our prices low in the process. Since launching, Square One has grown and grown — people love the concept of simple, customizable, online home insurance. After expanding our home insurance service to Quebec in 2021, we wanted to bring the same successful approach to car insurance (having often heard from customers that they wished we did). In 2023, we began offering online car insurance in Ontario. And in 2024, we plan to expand our car insurance offering into Alberta and Quebec.