Google Analytics Specialist

Job summary

The Google Analytics Specialist is responsible for designing and implementing tracking solutions to monitor user interactions and integrate data across marketing platforms. They will collaborate with internal teams and client stakeholders to deliver high-quality, end-to-end marketing analytics solutions.

Job details

The Google Analytics Specialist will play a key role at Stacktics Inc., where we design, create, deploy, maintain and grow industry-leading Cloud Infrastructure, Big Data Analytics and Cloud For Marketing products, solutions and services. The Google Analytics Specialist will play a role spanning both Marketing Intelligence and Data Systems workflows, responsible for supporting the delivery of comprehensive end-to-end solutions for Stacktics’ clients. The primary responsibility of this role is to support the Marketing Analytics Team by enabling excellent front-end development skills and technologies to parse web pages/user events, and integrate with Data Systems and Marketing intelligence platforms. The Google Analytics Specialist will be responsible for supporting client stakeholders and collaborating with internal teams on all Stacktics’ deliverables. The individual will use their expertise and best practices to support the team in providing efficiencies, and superior quality to every deliverable. KEY RESPONSIBILITIES: Role-Specific Responsibilities: Own end-to-end responsibility of analyzing online environment to deliver fully-functional tracking codes Designing solutions to track user’s interaction onsite, and integrating massive data sets with Google Analytics 360 Create detailed tracking and tagging plans, following the best standards and conventions Define custom dimensions, pushing tracked data into Google Analytics Test and verify user events in Google Analytics Work on different types of Tag management systems (Google Tag Manager, Tealium, Adobe DTM/Launch, etc.) Setting up tag, Triggers, Variables, Custom Dimensions, and Cross Domain Tracking to support delivering full GA360 implementation projects Execute and support both internal and client team members as it relates to: Data collection through design and implementation of tracking codes (GTM, GA, Salesforce, Adobe, custom scripts) Analytics setup, reporting and custom database feeds (GA360, Adobe Analytics, CM, DV360, Salesforce, Data Studio, Tableau etc.) Internal Workflow: Collaborate with team members on special projects, pitches and research into new technology, uses, applications and advancements Oversee and own the delivery of client projects efficiently in collaboration with internal stakeholders Collaborate with team members on new/speculative initiatives and deliverables as they arise Work closely within all Stacktics’ cross functional teams and collaborate in execution, planning and post delivery Provide leadership, guidance and support to junior team members, including performance reviews Maintain a dedication toward achieving excellence in Stacktics’ delivery against client needs while maintaining strong internal relationships with internal partners External Communication: Act as a primary point of client contact for the marketing analytics needs of Stacktics’ clients, presenting to senior internal/external stakeholders Stay involved in the majority of client communications, prioritizing your time based on urgency and importance Maintain and exceed client satisfaction with deliverables, day-to-day work and overall value as a partner Aim to involve other Stacktics resources as appropriate, while ensuring the Accounts team directly resolves issues when feasible to maximize organizational efficiency Cultivate opportunities for company growth, always considering areas where Stacktics’ role could be expanded upon Adapt to ever-changing client needs and expectations Uphold Stacktics’ highest standards for project delivery, client satisfaction and reputation QUALIFICATIONS: 3+ years of Web Analytics experience in Google Analytics (primary) or Adobe Analytics (secondary) 3+ years experience with Tag Management Systems like Google Tag Manager and Adobe Launch/DTM Strong familiarity with marketing tracking pixels such as Facebook pixel, Google tags and floodlight tags Excellent written & verbal communication skills are essential; candidate should be comfortable presenting and participating in group discussions of concepts with internal and external stakeholders Ability to provide clear guidance and support for advanced problem solving and system design for enterprise-level clients, aiding the evolution of their digital practices WHAT'S IN IT FOR YOU? Flexible Remote Working Policy (within Canada) 100% employer-paid benefits package Regular Lunch and Learns from your Team Mates Standing desks Fully-loaded kitchen: snacks/fruit/drinks Fun Employee Events and Activities Participation in Community Engagement Quarterly CEO coffee breaks

What you’ll do

The Google Analytics Specialist is responsible for designing and implementing tracking solutions to monitor user interactions and integrate data across marketing platforms. They will collaborate with internal teams and client stakeholders to deliver high-quality, end-to-end marketing analytics solutions.

Requirements

Candidates must have at least 3 years of experience in web analytics using Google Analytics or Adobe Analytics, along with proficiency in tag management systems. Strong communication skills and the ability to provide technical guidance for enterprise-level clients are essential.

Benefits

• Flexible remote working policy
• 100% employer-paid benefits package
• Lunch and learns
• Standing desks
• Fully-loaded kitchen
• Employee events and activities
• Community engagement
• Quarterly CEO coffee breaks

Listed skills

• Tableau · Preferred
• Problem solving · Preferred
• Salesforce · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Google Analytics
• Google Tag Manager
• Adobe Analytics
• Adobe Launch
• Tealium
• Data systems
• Marketing intelligence
• Tracking code implementation
• Data collection
• Salesforce
• Tableau
• Google Data Studio
• Cross domain tracking
• Custom dimensions
• Front-end development
• Problem solving
• Big Data Analytics
• Custom Scripting
• Google Display & Video 360
• Digital Marketing Tags
• Workflow Management
• Adobe Data Collection Tags
• Project Delivery
• Planning
• Meta Pixels
• Research
• Analytics
• Big Data
• Cloud Infrastructure
• Communication
• Data Collection
• Leadership
• Marketing
• Problem Solving
• Marketing Analytics
• Marketing Intelligence
• Parsing
• Performance Review
• Systems Design
• Tableau (Business Intelligence Software)
• Tag Management
• Verbal Communication Skills
• Web Analytics
• Web Pages

Job areas

• Data & Analytics
• Marketing
• Technology
• Software
• Consulting
• Google Specialist
• Marketing Analytics Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

More jobs from DRVN Intelligence Inc.