Regional Sales Director | Canada

Job summary

Lead the sales strategy, distribution, and market development for Stateside Brands across Canada. Manage distributor partnerships and execute go-to-market strategies to drive volume and brand presence.

Job details

Stateside Brands is a rapidly growing spirits company dedicated to producing premium-quality beverages– Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks, and Stateside Vodka. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence. Job Summary Reporting to the Vice President of International Markets, the Regional Sales Director | Canada will lead the strategy and execution of sales, distribution, and market development across Canada and all relevant channels. This role owns regional performance, distributor partnerships, and localized go-to-market strategies to drive volume, expand distribution, and strengthen brand presence across diverse international markets. Key Responsibilities * Own and execute regional commercial strategy across Canada and relevant channels with a focus on volume growth and distribution expansion. * Set country-level targets and partner with distributors and importers to develop accurate forecasts and executable sales plans. * Build and lead high-impact distributor and importer relationships, holding partners accountable to performance, execution, and brand standards. * Analyze sales performance, market trends, and distributor activity to identify risks and unlock growth opportunities. * Drive consistent execution of pricing, promotions, and portfolio strategy across markets. * Lead regular business reviews with distributors and importers to assess performance and define action plans. * Collaborate cross-functionally to ensure alignment and in-market success. * Ensure optimal inventory levels and continuity of supply across all markets. * Support key account development including regional chains, on-premise, and off-premise opportunities. * Represent the brand at trade shows, industry events, and key customer engagements. * Develop distributor capabilities through training and ongoing support to strengthen in-market execution. * Translate annual plans into quarterly and monthly targets, tracking performance and course-correcting as needed. * Other duties as assigned. Required Qualifications: * Bachelor’s Degree in Business, Marketing, or related field, or equivalent experience. * 10+ years of sales experience in the alcoholic beverage industry. * 5+ years in an international sales role with ownership of Canada. * Experience managing multiple distributors and/or sales regions concurrently. * Strong analytical and problem-solving skills. * Experience in inventory management and distribution. * Based in Toronto with willingness to travel up to 75%. Preferred Qualifications: * Experience with key account or national account management. * Proficiency in using CRM and sales reporting tools. * Excellent knowledge of Microsoft Office (PowerPoint, Excel, Access, Word). Compensation * Estimated Base Salary Range: $210,000-$245,000 CAD. * Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications. * Total compensation includes base salary, performance-based bonus, and a comprehensive benefits package including health, dental, and vision coverage. Stateside Brands is committed to employment equity and welcomes applications from all qualified individuals, including women, Indigenous peoples, persons with disabilities, and members of visible minorities, in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). This is a newly created position. Stateside Brands uses AI-assisted tools as part of the candidate screening and selection process.

What you’ll do

Lead the sales strategy, distribution, and market development for Stateside Brands across Canada. Manage distributor partnerships and execute go-to-market strategies to drive volume and brand presence.

Requirements

Requires a Bachelor's degree and over 10 years of alcoholic beverage sales experience, including 5 years managing the Canadian market. Must be based in Toronto and capable of traveling up to 75% of the time.

Benefits

• Health Coverage • Dental Coverage • Vision Coverage • Performance-based Bonus

Listed skills

• Dedicated · Preferred
• Analytical · Preferred
• Health · Preferred
• Execution · Preferred
• management · Preferred
• Sales · Preferred
• Reporting · Preferred
• Development · Preferred
• Consistent · Preferred
• Inventory management · Preferred
• Customer · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales Strategy
• Distribution Management
• Market Development
• Forecasting
• Relationship Management
• Analytical Skills
• Inventory Management
• Pricing Strategy
• Account Management
• CRM
• Microsoft Office
• Business Review

Job areas

• Sales
• Management & Leadership
• Food & Beverage
• Logistics
• Marketing