Channel Manager

About the role This role owns and scales Bells of Steel’s marketplace revenue engine. The primary focus is driving profitable growth on Amazon (domestic and international), while building and scaling early-stage channels including TikTok Shop and Costco. You are accountable for: * Revenue growth * Profitability * Performance optimization * Building the systems and team needed to scale What you'll own 1. AMAZON GROWTH & PROFITABILITY (PRIMARY FOCUS) You own Amazon as a revenue and profit center. Drive 15–30% YoY growth, improve contribution margin, and optimize performance across all countries. You are responsible for: * Listing performance (SEO, conversion, content, image optimization) * Advertising efficiency (ROAS, ACoS) * Catalog and account health (Seller Central / Vendor Central) * Product launches and ranking * Buy Box performance * Category positioning 2. PERFORMANCE MARKETING & OPTIMIZATION You ensure every dollar spent produces a return, overseeing your internal team, contractors, or agencies. * Own PPC strategy and structure * Optimize campaigns, bids, and budgets * Improve organic vs. paid sales mix * Continuously increase conversion rates * Keyword harvesting and expansion 3. PROMOTIONAL PLANNING You own the marketplace promotional calendar and execution. * Prime Day and seasonal events * Lightning Deals * Coupons and promotional offers * Promotional calendar planning and cross-team coordination 4. INVENTORY & OPERATIONAL ALIGNMENT You ensure growth is supported operationally, working with our supply chain team. * Maintain strong in-stock rates * Improve demand forecasting * Prevent stockouts and excess inventory * Align with Operations and Supply Chain 5. CHANNEL SCALING & EMERGING CHANNELS You take early-stage channels and turn them into scalable revenue streams. You also evaluate new marketplace and social commerce opportunities. * Build and execute scaling plans for TikTok Shop and Costco * Identify what’s working and double down * Evaluate new channel opportunities (new marketplaces, social commerce) * Establish repeatable growth playbooks * Hire internally, agency, or freelancer as needed 6. TEAM & VENDOR MANAGEMENT You build and lead the team required to scale. * Manage and develop the Amazon Specialist * Own agency relationships and performance * Hire and manage freelancers or additional partners as needed You are accountable for output—not activity. 7. PROCESS & SYSTEM DEVELOPMENT You create the infrastructure for scale. * Build repeatable marketplace processes * Create channel launch playbooks * Develop reporting dashboards * Improve cross-functional workflows * Document and standardize what works Who You Are You are a builder and an operator. • You take ownership of numbers • You know how to scale Amazon beyond “good enough” • You can manage agencies and people without being managed by them • You are data-driven and decisive • You thrive in a fast-moving, high-accountability environment • You are already familiar with using Claude Cowork or are eager to start building with it — Claude Cowork and Code is an essential tool at Bells of Steel

Own and scale the marketplace revenue engine with a primary focus on driving profitable growth on Amazon. Responsible for managing performance marketing, promotional calendars, inventory alignment, and scaling emerging channels like TikTok Shop and Costco.

Seeking a data-driven builder and operator experienced in scaling Amazon revenue and managing agencies or teams. Proficiency with Claude Cowork or a strong willingness to build with it is essential.

• Data analysisPreferred

Identified from the job description. Confirm important requirements above.

• Amazon Marketplace Management
• Performance Marketing
• PPC Strategy
• SEO
• Conversion Rate Optimization
• Demand Forecasting
• Inventory Management
• Channel Scaling
• Vendor Management
• Data Analysis
• Promotional Planning
• Team Leadership

• Sales
• Marketing
• Management & Leadership
• Retail
• Logistics

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week