Lifecycle & Marketing Automation Specialist

Job summary

Lead the end-to-end strategy and technical execution of customer journeys to drive engagement and retention. Collaborate with cross-functional teams to optimize the marketing technology ecosystem and implement AI-driven personalization.

Job details

As Lifecycle Marketing Specialist, you’ll lead the strategy and execution of customer journeys that turn data, technology, and customer insights into measurable business growth. You’ll connect audience needs and key moments in the customer lifecycle with personalized experiences designed to increase engagement, strengthen retention, and create long-term value. This is a hands-on, cross-functional role for someone who can move seamlessly from strategy to execution. You’ll work closely with Marketing, Data, Product, and IT to develop scalable lifecycle programs, improve our marketing technology ecosystem, and identify meaningful opportunities to use automation and AI to deliver more relevant customer experiences. You’ll bring structure to complex initiatives, build the business case for new opportunities, and take ownership from concept through execution and results. Your day-to-day Own the customer lifecycle and journey strategy end-to-end, from strategy to execution to measurement. Lead the technical execution of customer journeys in Salesforce Marketing Cloud, staying ahead of platform evolutions and industry best practices. Bring a genuine curiosity for AI and automation. Dig into our internal tools and agent capabilities to find real opportunities for smarter, more personalized customer journeys. Build and present ROI/business cases to justify platform investments and prioritize roadmap decisions. Manage cross-functional dependencies by identifying potential blockers early, communicating impacts clearly, and coordinating timely resolutions with IT and other partners. Partner with the Digital Marketing Strategist and the Content team to align lifecycle campaigns with broader marketing priorities. Evaluate and recommend platform/tooling improvements. Your Qualifications 2-4 years of experience in lifecycle/CRM marketing, with hands-on platform ownership (Salesforce Marketing Cloud, Braze, or equivalent 1×1 marketing tool). Working knowledge of AMPscript, SQL queries, data extensions, and automation workflows. Experience with relational databases or MySQL is an asset. Demonstrated experience building business cases and communicating ROI to leadership. Comfortable working cross-functionally with IT, Data, Product, and Marketing teams. Experience with, or strong interest in, marketing technology platform migrations and evolving industry best practices. Curious about the practical applications of AI and automation, with the ability to identify opportunities to improve personalization, efficiency, and customer engagement. Strong project management, prioritization, and problem-solving skills. Written and spoken English; ability to communicate in French. Experience with task management tools such as Wrike is an asset. Written and spoken English & French. Nice-to-haves Exceptional organizational and multitasking abilities. Strong written and verbal communication skills, with an ability to articulate complex concepts clearly. Proactive problem-solver with a keen eye for detail. Familiarity with B2B marketing strategies and lead generation is an asset. Experience in the media, music, or entertainment industry is a plus. Life at Stingray A cool office in Montreal & a h ybrid work policy Share purchase plan (with a contribution from Stingray) Access to virtual healthcare Stingray café with breakfasts and snacks offered every day Free fitness classes offered weekly Access to private nutrition & wellness advising Free language classes Summer hours Milestones celebrated with our loyalty program 5@7 and vibrant social events And much more! We leverage AI‑supported tools to assist with the initial review of applications. These tools do not replace human judgment—final decisions are made by our recruitment teams. Montreal-based Stingray Group is a leading music, media and technology company with over 1,200 employees worldwide. Our offices are located in the Old Port of Montreal just minutes from the Lachine Canal bike path, a prime location for picnics or a jog at lunch time. Stingray supports the principles of Employment Equity and is committed to ensuring our workforce is representative of the communities we serve and in which we operate. Women, Aboriginal peoples, persons with disabilities and visible minorities are encouraged to apply and to self-identify so we can work towards full representation of those groups within our company. Not the job for you? Go to jobs.stingray.com to consult other available positions and learn more about Stingray, we’re always on the lookout for new talent.

What you’ll do

Lead the end-to-end strategy and technical execution of customer journeys to drive engagement and retention. Collaborate with cross-functional teams to optimize the marketing technology ecosystem and implement AI-driven personalization.

Requirements

Requires 2-4 years of experience in lifecycle or CRM marketing with hands-on expertise in Salesforce Marketing Cloud or similar tools. Proficiency in AMPscript, SQL, and the ability to communicate in both English and French is required.

Benefits

• Share Purchase Plan • Virtual Healthcare • Free Breakfasts And Snacks • Free Weekly Fitness Classes • Private Nutrition And Wellness Advising • Free Language Classes • Summer Hours • Loyalty Program • Social Events

Listed skills

• MySQL · Preferred
• SQL · Preferred
• Project management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Lifecycle Marketing
• CRM Marketing
• Salesforce Marketing Cloud
• AMPscript
• SQL
• Marketing Automation
• AI Implementation
• Project Management
• Business Case Development
• ROI Analysis
• Cross-functional Collaboration
• Data Extensions
• MySQL
• B2B Marketing
• Lead Generation
• Wrike

Job areas

• Marketing
• Technology
• Data & Analytics
• Creative & Media
• Software