Performance Marketing Manager

Job summary

The Performance Marketing Manager will own the end-to-end performance matrix across Meta, Google, TikTok, and TV to drive sustainable growth. This includes managing daily campaign execution, budget allocation, and translating performance data into creative direction.

Job details

At Stoko, we know that life is better when we are able to do the activities we love. That's why we've created the world's first and only Supportive Apparel that's proven to help people get active again and stay active for as long as possible. Based in Vancouver, we have assembled a multi-disciplinary team of dreamers, designers, and disruptors who are up for the challenge of creating a brand new consumer category and learning a thing or two along the way. Sound like something you'd like to be a part of? Perfect, keep reading. Start Date: Fall 2026 Compensation: $100,000 - $135,000 CAD + Variable Compensation Role Overview Performance Marketing is the engine that drives Stoko. We advertise across Meta, Google, TikTok, and TV, and as our Performance Marketing Manager, you will own the entire performance matrix to drive sustainable growth. You’ll work closely with the Director of Marketing to set the targets and budgets. From there, you run the playbook: where capital goes, how accounts are structured, what we test, and how we interpret the numbers. You’ll have true ownership over the account strategy with zero agency lag, allowing you to pivot, scale, and optimize spend in real time. This is a hands-on, senior individual contributor role reporting straight to leadership. If you've been looking for a seat that allows you to flex your strategic muscle with a serious budget and a fast-moving creative team at your back, this is it. Roles & Responsibilities Deployment & Efficiency Manage day-to-day campaign execution, including setup, structure, bidding, and daily pacing across Meta, Google, TikTok, and TV. Live in the daily account math - tracking spend, pacing, and unit economics to ensure campaigns hit efficiency targets (Contribution Margin, MER, CAC, CPV, CPM) without sacrificing growth. Allocate budget across channels and campaigns against the target - scaling top performers quickly and pulling back on fatigued assets. Measurement & Reporting Own the measurement layer - incrementality testing, attribution assumptions, and the daily reporting the rest of the company reads. Bring the account read into our spend planning - what's achievable at what budget, and where growth starts breaking against efficiency. Present results to the leadership team - what happened, why, and what you're doing about it. Platform Expansion Lead the push to new channels (TikTok Shop, AppLovin, YouTube) and own campaign architecture, targeting, baseline performance models, and an honest read on what deserves more budget. Manage operational mechanics - policy reviews, ad rejections, algorithm shifts - and work directly with our platform reps. Creative Direction Translate performance data into creative direction: what's hooking, what's falling flat, what should we make more of. Partner directly with our creative team to maintain a tight testing loop, ensuring performance insights directly sharpen the next round of ads. Qualifications & Experience 6-8 years hands-on paid media for DTC/e-commerce. Meta as your home platform, with deep working command of Google and TikTok. Experience owning a real budget against efficiency targets - not briefing an agency that does. Comfortable in blended metrics (MER, contribution margin, CAC) and interested in thinking in business math, not just platform ROAS. Comfortable with imperfect attribution and messy data; you can make good decisions without a perfect dashboard, and you know how to make the measurement better over time. High aptitude and a fast learner. You understand creative is the biggest lever in the account, and you know how to ask for what you need from a creative team. Vancouver-based, in office with the team on a hybrid schedule. Awesomeness. Perks and Benefits We are a team that loves to laugh together, learn from each other, and take care of one another. As a full-time employee at Stoko, you will be eligible to receive a benefits package, as well as a health spending account to cover healthcare costs such as dental, vision care, RMT and more. Additionally, Stoko offers flexible schedules, unlimited coffee, team bonding, and an environment that fosters creativity, growth, and real responsibility. Still excited? Awesome. Send us an email at jobs@stoko.ca! Please include a resume and a cover letter explaining why you're excited and why you're a great fit for our team.

What you’ll do

The Performance Marketing Manager will own the end-to-end performance matrix across Meta, Google, TikTok, and TV to drive sustainable growth. This includes managing daily campaign execution, budget allocation, and translating performance data into creative direction.

Requirements

Candidates need 6-8 years of hands-on paid media experience for DTC/e-commerce with deep expertise in Meta, Google, and TikTok. Proficiency in business math and blended metrics like MER and CAC is essential for this Vancouver-based hybrid role.

Benefits

• Benefits package
• Health spending account
• Dental care
• Vision care
• RMT coverage
• Flexible schedules
• Unlimited coffee
• Team bonding

Listed skills

• Data analysis · Preferred
• Creative Direction · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid Media Management
• Meta Ads
• Google Ads
• TikTok Ads
• DTC E-commerce
• Budget Allocation
• Performance Measurement
• Attribution Modeling
• Unit Economics
• Creative Direction
• Campaign Optimization
• Data Analysis
• Incrementality Testing
• Strategic Planning
• Account Architecture

Job areas

• Marketing
• Sales
• Data & Analytics
• Management & Leadership
• Retail