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Director of Sales (inside sales)

  • Toronto, ON
  • Hybrid
  • Posted Oct 30, 2026
  • 1 position

$130,000–$180,000 / year

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Employment type
Full-time
Experience level
Senior · 5+ years
Minimum education
Bachelor’s degree
Apply by
Nov 13, 2026
Posting language
English
Working hours
40 hours per week

Job summary

The Director of Sales is responsible for managing support functions, including Business Development Managers and Inside Sales, to achieve regional insurance and health sales targets. They will also collaborate with the Regional Vice President to develop strategic plans and maintain key relationships with advisors and firms.

Job details

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world. Job Description: The purpose of the role is to support the regional sales team in achieving all insurance & health and retention targets by developing and managing various forums of sales promotion including sales campaigns. The incumbent will build and maintain relationships with internal and external partners who can aid in sales objectives. The successful candidate will share in Sun Life’s values and believe in growth to achieve goals. They will manage escalations reported by the region, and escalate to RVP if necessary. They will help support market share growth by strategizing ways to increase advisor penetration and overall sales. The Director of Sales will have leadership accountability for support functions including Business Development Managers, Inside Sales and Coordinator, and will be responsible for managing the existing relationship with some advisors and firms. They will spend an equal proportion of their time on team leadership & partner collaboration, sales activation and advisor & relationship management. What will you do: Management of support functions including Business Development Managers, Inside Sales and Regional Coordinator Supporting RVP in firm relationship management at senior leadership level Manage front-line escalations Improving sales results through Inside Sales and business management campaigns Responsible for some advisor & firm relationships Work with Directors of Sales, nationally, to define, promote and share best practices Support the regional team in identifying sales opportunities through new or existing relationships Identify, monitor and mitigate potential risks to the company Effectively managing the team’s budget Assist the Regional Vice President in the development of a strategic plan for the region that will provide direction for the marketing and sale of Sun Life Financial products and services through advisory distribution channels Shared Accountabilities: Complex tier 1 case consultation Budget planning & accountability Support Business Development Representative onboarding Input into sales target discussions from a firm perspective Liaise with Insurance Sales Representatives to maintain relationships with advisors What do you need to succeed: Education, Licensing & Accreditation Requirements: University degree or post-secondary education Life and Health Insurance License Knowledge of insurance and health products and operations Chartered Financial Planner (CFP) or Certified Life Underwriter (CLU/AVA) – asset Leadership experience with proven results - asset Leadership / Management Competencies: Highly organized and detail oriented Excellent written and verbal communication skills Able to manage multiple priorities simultaneously under tight timelines Strong partnering skills and demonstrated ability to work with multiple stakeholders 5-7 years proven success in a sales role is an asset Superior relationship building skills Knowledge of the insurance industry and our competitors, including market segmentation and trends Proven networking skills with advisors and sales leaders Collaborate with colleagues, nationally, on key initiatives The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results. Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds. Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com. We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you. We may use artificial intelligence to support candidate sourcing, screening, interview scheduling. We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted. Salary Range: 130,000/130 000 - 180,000/180 000 Job Category: Sales - SIP Posting End Date: 11/11/2026

What you’ll do

The Director of Sales is responsible for managing support functions, including Business Development Managers and Inside Sales, to achieve regional insurance and health sales targets. They will also collaborate with the Regional Vice President to develop strategic plans and maintain key relationships with advisors and firms.

Requirements

Candidates should possess a university degree or post-secondary education along with a Life and Health Insurance License. A minimum of 5-7 years of proven success in a sales role is preferred, along with strong leadership and relationship-building competencies.

Listed skills

  • Organization · Preferred
  • Team Leadership · Preferred
  • Communication Skills · Preferred
  • Stakeholder Management · Preferred
  • Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

  • Sales management
  • Relationship management
  • Insurance industry knowledge
  • Business development
  • Strategic planning
  • Team leadership
  • Communication skills
  • Budget management
  • Risk mitigation
  • Networking
  • Market segmentation
  • Sales campaigns
  • Advisor penetration
  • Stakeholder management
  • Analytical skills
  • Organization
  • Planning
  • Management
  • Operations
  • Timelines
  • Leadership
  • Detail Oriented
  • Team Leadership
  • Financial Services
  • Relationship Building
  • Marketing
  • Accountability
  • Sales
  • Strategic Planning
  • Business Development
  • Verbal Communication Skills
  • Relationship Management
  • Scheduling
  • Underwriting
  • Market Share
  • Regional Sales
  • Talent Sourcing
  • Inside Sales
  • Insurance Industry
  • Certified Financial Planner
  • Session Initiation Protocols
  • Life And Health Insurance License
  • Sales Promotion
  • Insurance Sales
  • Chartered Life Underwriter
  • Market Segmentation
  • Health Products
  • Chartered Financial Planner

Job areas

  • Sales
  • Management & Leadership
  • Finance & Accounting
  • Director of Inside Sales
  • Director of Sales
  • Sales and Marketing Managers
  • Sales Managers

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