Business Analyst - IT

Job summary

Gather and implement business requirements, and design, build, test, and monitor personalized marketing offers and campaigns using Pega across multiple customer channels. Analyze campaign and customer-response data, provide insights and recommendations, coordinate with business and technical stakeholders, validate data, and support production incident investigations.

Job details

TekStaff's Client has a current vacancy for a Business Analyst - IT Job Description ● Responsible for Requirement gathering and support Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey ● Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers ● Document and implement business requirements to deliver key customer interactions across multiple channels ● Analyze and synthesize data around campaign presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement ● Act as liaison between analytics, marketing, product lines, technology, quality assurance, business stakeholders and channel partners ● Provide subject matter expertise on customer contact and support data validation activities ● Support production incident investigations and inquiries through our department help desk email Must Have skills: 1) 5-7+ years of experience as a Technical Business Analyst 2) 2+ years’ experience with PEGA CDH Marketing Campaign Delivery 3) Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred 4) Experience with targeted leads/campaign execution and segmentation. 5) 4+ years’ experience working with large data sets and relational databases with advanced SQL skills 6) Recent experience with Python Nice to have: 1) Familiarity with banking products 2) Experience with Google Cloud Platform 3) Previous experience with Data bricks. TekStaff may use artificial intelligence (AI) tools as part of the applicant screening process. However, applications will also be reviewed by a member of our Recruitment team to ensure a fair and thorough assessment

What you’ll do

Gather and implement business requirements, and design, build, test, and monitor personalized marketing offers and campaigns using Pega across multiple customer channels. Analyze campaign and customer-response data, provide insights and recommendations, coordinate with business and technical stakeholders, validate data, and support production incident investigations.

Requirements

Requires 5–7 or more years of technical business analyst experience, at least 2 years with Pega CDH Marketing Campaign Delivery, and 4 or more years working with large datasets and relational databases using advanced SQL. Recent Python experience and campaign execution and segmentation experience are required; Pega Marketing, Pega Decision Manager, or CDH experience is preferred, while banking products, Google Cloud Platform, and Databricks are nice to have.

Listed skills

• Requirements gathering · Preferred
• Python · Preferred
• Data analysis · Preferred
• Data Validation · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Technical Business Analysis
• Requirements Gathering
• Pega Customer Decision Hub
• Pega Marketing
• Pega Decision Manager
• Marketing Campaign Delivery
• Campaign Execution
• Customer Segmentation
• Advanced SQL
• Relational Databases
• Large Data Sets
• Python
• Data Analysis
• Decision Strategies
• Stakeholder Liaison
• Data Validation

Job areas

• Technology
• Data & Analytics
• Marketing
• Finance & Accounting

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