Require a Senior Director in North America

Job summary

Develop and execute a comprehensive marketing strategy to establish MoEngage as a leading customer engagement platform in North America. Collaborate with Sales to optimize the revenue pipeline and lead demand generation through integrated campaigns.

Job details

the marketing strategy, co-own the pipeline number with Sales, and build MoEngage into the category-defining customer engagement platform for North American brands. Develop and execute a comprehensive marketing strategy aligned with North American market dynamics and business objectives. Collaborate closely with Sales to co-own and optimize the revenue pipeline, ensuring alignment between marketing initiatives and sales outcomes. Lead brand positioning and messaging to establish MoEngage as the leading customer engagement platform in the region. Drive demand generation through integrated campaigns, content strategy, and digital marketing initiatives. Build and scale marketing operations, leveraging data and analytics to measure performance and refine strategies. Partner with product and customer success teams to ensure market feedback informs product development and customer adoption. Mentor and grow a high-performing marketing team focused on innovation, agility, and measurable impact. Requirements 12+ years B2B SaaS marketing leadership. MarTech / CDP / customer engagement / CX domain experience. Hands-on operator with a "multiple hats" mindset. Proven track record in MarTech, CDP, customer engagement, or customer experience domains. Demonstrated ability to scale marketing functions in high-growth SaaS environments. Strong operational mindset with a "multiple hats" approach—comfortable leading strategy, execution, and team development. Expertise in demand generation, brand building, and pipeline acceleration. Data-driven decision-making with proficiency in marketing analytics and performance measurement. Experience working cross-functionally with Sales, Product, and Executive teams. Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.

What you’ll do

Develop and execute a comprehensive marketing strategy to establish MoEngage as a leading customer engagement platform in North America. Collaborate with Sales to optimize the revenue pipeline and lead demand generation through integrated campaigns.

Requirements

Requires over 12 years of B2B SaaS marketing leadership experience, specifically within the MarTech, CDP, or CX domains. A bachelor's degree is required, with an MBA preferred, alongside a proven track record of scaling marketing functions in high-growth environments.

Listed skills

• Team-focused · Preferred
• Leadership · Preferred
• Positioning · Preferred
• Teams · Preferred
• Data analysis · Preferred
• Execution · Preferred
• Decision Making · Preferred
• Sales · Preferred
• Pipeline · Preferred
• Development · Preferred
• Product Development · Preferred
• Customer · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Strategy
• Demand Generation
• Brand Positioning
• Pipeline Acceleration
• B2B SaaS Marketing
• Marketing Analytics
• Cross-functional Leadership
• Team Mentorship
• Digital Marketing
• Content Strategy
• Marketing Operations
• Customer Engagement

Job areas

• Marketing
• Management & Leadership
• Software
• Technology
• Sales