Sponsorship Coordinator

Job summary

Develop and coordinate the City’s sponsorship program by identifying sponsorship assets, securing partnerships, and building relationships with sponsors and internal stakeholders. Manage sponsorship agreements, benefit fulfillment, activations, sponsor stewardship, budgets, performance reporting, and program improvements.

Job details

About The City of Red Deer Municipal Government: The City of Red Deer is a dynamic municipal organization with a $480M operating budget, a $60M capital program, and a workforce of nearly 1,700 employees. It is focused on growing with purpose by attracting talented, community-minded people who want to make a difference. Guided by the vision “Our City, One Voice,” Red Deer is building a thriving, inclusive, and connected community, with priorities centered on a vibrant economy, community wellbeing, and strong engagement. At its core, the City values its people, embracing diverse perspectives and fostering a culture of collaboration, innovation, and shared success. The Opportunity: This role develops, implements, and coordinates The City of Red Deer’s Sponsorship Program. The role identifies and evaluates sponsorship assets, develops and advances sponsorship and partner opportunities by cultivating relationships with sponsors and community partners. The position oversees sponsorship fulfilment and stewardship activities to create mutually beneficial partnerships that support City priorities, community experiences, and sponsor objectives. Top Key Responsibilities: Sponsorship & Partnership Development - Identify, secure, and grow corporate sponsorships and strategic partnerships. Build relationships with sponsors, partners, and internal stakeholders. Develop proposals, presentations, and customized sponsorship opportunities. Negotiate sponsorship agreements and manage partnership development. Sponsor Relationship Management - Maintain strong, long-term sponsor relationships. Monitor sponsor satisfaction and partnership outcomes. Lead sponsor recognition, renewal, and retention efforts. Identify opportunities to expand existing partnerships. Sponsorship Program & Marketing Management - Develop and enhance the City's sponsorship program and inventory of sponsorship assets. Create sponsorship approaches, valuations, marketing materials, and promotional strategies. Identify new sponsorship opportunities and monitor industry trends. Sponsorship Fulfillment & Implementation - Coordinate delivery of sponsorship benefits and contractual commitments. Manage sponsor activations and work with internal departments to ensure successful execution. Address fulfillment issues and ensure sponsor expectations are met. Reporting, Budgeting & Program Performance - Track sponsorship revenue, budgets, and performance metrics. Prepare reports and forecasts. Identify opportunities to improve program effectiveness and financial results. As our preferred candidate, you will have: Bachelor’s degree in Business, Marketing, Communications, Commerce, Public Administration, Recreation Management, or a related discipline. Equivalent education or experience will be considered. Minimum 5 years of progressively responsible experience in sponsorship development, business development, account management, partnership development, fundraising sponsorships, marketing partnerships, or related fields. Experience developing and managing sponsorship inventories, sponsorship proposals, and complex partnership agreements. Municipal experience is considered an asset. Knowledge of sponsorship program development and sponsorship valuation methodologies Knowledge of asset inventory development related to sponsorship opportunities Sponsorship sales, negotiation, activation, and fulfilment skill Knowledge of strategic marketing partnerships Relationship and account management skills Knowledge of business development and revenue generation practices Knowledge of proposal development and presentation techniques Understanding of contract administration fundamentals Strategic thinking and organizational awareness Strong collaboration and relationship-building skills Political and organizational acumen Strong communication and partner engagement skills Affiliation: Canadian Union of Public Employees, Local 417 Status: Full-Time (2 year term with potential for an extension). Remuneration: $41.68 to $44.13 per hour. Hours of Work: 75 hours biweekly; Monday to Friday, some evening and weekend work may be required when needed. Additional Information: This is a two-year term full-time position with potential for an extension. The City of Red Deer does not permit the use of unauthorized internet resources or Artificial Intelligence (AI) tools (for example, Copilot, ChatGPT or any other form of AI) during interviews or any supervised or timed assessments. Any violation may be investigated and result in serious consequences, including the rejection of your application. We thank you for your application. Only those selected for an interview will be contacted.

What you’ll do

Develop and coordinate the City’s sponsorship program by identifying sponsorship assets, securing partnerships, and building relationships with sponsors and internal stakeholders. Manage sponsorship agreements, benefit fulfillment, activations, sponsor stewardship, budgets, performance reporting, and program improvements.

Requirements

A bachelor’s degree in a relevant discipline or equivalent education or experience is required, along with at least five years of progressively responsible experience in sponsorship, business development, account management, partnerships, fundraising, or marketing partnerships. Candidates should have experience managing sponsorship inventories, proposals, and complex agreements, as well as strong negotiation, relationship-building, communication, and organizational skills.

Listed skills

• Account Management · Preferred
• Negotiation · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sponsorship Development
• Partnership Development
• Relationship Management
• Account Management
• Sponsorship Valuation
• Sponsorship Sales
• Negotiation
• Sponsor Activation
• Sponsorship Fulfillment
• Strategic Marketing Partnerships
• Proposal Development
• Presentation Skills
• Contract Administration
• Revenue Generation
• Budgeting and Reporting
• Stakeholder Collaboration

Job areas

• Marketing
• Sales
• Management & Leadership
• Government & Public Sector