Marketing Lead

Job summary

The Marketing Lead will develop and execute marketing strategies while managing the brand presence across various social media platforms. They are responsible for creating promotional content, brainstorming collaboration opportunities, and engaging with the Sauder community.

Job details

The Marketing Lead is responsible for developing and executing the marketing strategy for Comm Street and maintaining brand presence across YouTube, Instagram, LinkedIn, and Spotify. This role focuses on content ideation and audience engagement to increase visibility, retention and community building. \n Time Commitment 5 hours a week September 2026 - April 2027 Main Responsibilities Key responsibilities include: Manage Comm Street’s Instagram, YouTube, Spotify and LinkedIn pages Create promotional materials (e.g reels, posts, thumbnails) and LinkedIn posts for newly released podcast episodes Brainstorm and execute collaboration opportunities with other student groups, creators, or initiatives Create content that builds familiarity with Comm Street’s team members and initiatives within the Sauder community Stay up to date with current social media trends and adapt content strategies to keep Comm Street relevant and engaging Qualifications Understanding of social media platforms (Instagram, YouTube, Spotify, and LinkedIn) and how content performs Awareness of current social media trends and best practices Ability to plan and execute content aligned with a clear purpose (e.g. episode promotion, audience growth) Strong understanding of Sauder students’ interests and how to connect with them Familiarity with Instagram and YouTube algorithms, trends, and best practices Ability to evaluate content performance and adjust strategies accordingly Interest in storytelling, branding, and building an engaged audience Ability to receive and apply feedback and have a collaborative mindset \n Please submit the following in one PDF to the Resume/CV dropbox by September 20 at 11:59 pm: A one-page resume outlining your most relevant experiences A cover letter describing: Why do you want to be part of Comm Street? What ideas/vision do you have for the upcoming year? Why would you be an excellent candidate for the position? A link/file to your portfolio (optional). If submitting a link, please ensure sharing access is granted to [email protected] Please contact the Podcast Leads through [email protected] if you have any additional questions or concerns.

What you’ll do

The Marketing Lead will develop and execute marketing strategies while managing the brand presence across various social media platforms. They are responsible for creating promotional content, brainstorming collaboration opportunities, and engaging with the Sauder community.

Requirements

Candidates should have a strong understanding of social media platforms, algorithms, and current trends. They must possess the ability to plan content, apply feedback, and demonstrate a collaborative mindset.

Listed skills

• Collaboration · Preferred
• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social media management
• Content creation
• Marketing strategy
• Brand presence
• Audience engagement
• Instagram
• YouTube
• LinkedIn
• Spotify
• Trend analysis
• Storytelling
• Branding
• Collaboration
• Data analysis
• Community building
• Promotional Materials
• Social Media Trends
• Ideation
• Algorithms
• Content Creation
• Marketing
• Marketing Strategies
• Social Media
• Thumbnails
• Content Strategy

Job areas

• Marketing
• Creative & Media
• Marketing Lead
• Social Media Strategist / Specialist
• Public Relations Professionals
• Market Research Analysts and Marketing Specialists