Sales Representative

Barrie, ON
On-site
Posted Oct 22, 2026
1 position

$75,000–$125,000 / year

Opens LinkedIn

Employment type: Full-time
Experience level: Mid-level · 2+ years
Posting language: English
Working hours: 40 hours per week
Seniority: Entry level

Job summary

Guide customers through the vehicle sales journey, including vehicle selection, test drives, leasing and purchasing options, pricing, financing information, and delivery. Maintain product knowledge, recommend value-added products and services, and provide professional customer service while building lasting client relationships.

Job details

Bayfield Ford Lincoln is looking to add an experienced Sales Representative to their team in Barrie. Bayfield Ford Lincoln is proud to be a member of The Humberview Group, representing 20 dealerships and 18 automotive brands. In this role, you’ll help customers find the right vehicle by guiding them through every step of the sales journey — from vehicle selection and test drives to pricing, financing, and delivery. If you enjoy connecting with people, building relationships, and working in a performance-driven environment, this could be the opportunity for you. This is a role where your success is in your hands — the more effort you put in, the greater your earning potential and long-term client base. Compensation: Commission-based ranging from $75,000 to $125,000 a year - potential to earn more based on performance. Why Join The Humberview Group? Career Growth – Advancement opportunities across 20 stores and 18 brands. Rewards & Bonuses – Referral bonuses up to $2,000 and incentive programs. Comprehensive Benefits – Health, dental, travel, life insurance, RRSP matching, and an Employment Assistance Program (EAP). Training & Mentorship – Learn from experienced leaders who support your growth. Exclusive Perks – Team member pricing on vehicles, service, parts, and accessories. Lifestyle Benefits – Discounts on brands and gym memberships. Great Team Culture – Social events, BBQs, and team outings. Work-Life Balance – No Sundays or holidays, plus long summer weekends. The Humberview Group is one of Ontario’s leading automotive dealer groups and a proud winner of Canada’s Best Managed Companies for 2024, 2025, and 2026. With over 60 years of success, our people and customer relationships continue to drive our growth. What You'll Do Develop and maintain full knowledge of all products, available services, accessories, prices and key features. Deliver excellent customer service throughout the buying journey. Assist customers with vehicle selection, leasing, and purchasing options. Conduct test drives of vehicles for sale. Recommend value-added products and services. Always maintain professionalism, tact, diplomacy, and sensitivity to portray the company in a positive manner. Provide financial information regarding lease and finance rates. Performs other duties as required. What We're Looking For Valid OMVIC certification. Previous automotive sales experience. Familiarity with the Ford brand is an asset. Professional demeanor, selling style, and appearance. Able to build and maintain lasting relationships with customers. Exceptional verbal communication and presentation skills. Excellent listening skills. Self-motivated, with high energy and an engaging level of enthusiasm. Ability to work individually and as part of a team. Must possess a valid driver’s license and clean driving record. Join Our Team At The Humberview Group, we believe great people create great experiences. We invest in enthusiastic, driven individuals by providing the training, mentorship, and support needed for long-term success. Whether you’re starting your automotive career or looking for your next opportunity, we’d love to hear from you. Apply today and grow with us. The Humberview Group is an equal opportunity employer. Accommodations are available upon request throughout the recruitment process. We thank all candidates, but only those selected for an interview will be contacted. Please note, this position is open only to individuals who are legally entitled to work in Canada at the time of application and in the future. The Humberview Group does not provide sponsorship for work permits or immigration support.

What you’ll do

Requirements

Candidates must have valid OMVIC certification, previous automotive sales experience, a valid driver's license, and a clean driving record; familiarity with the Ford brand is an asset. They should demonstrate a professional demeanor, strong communication and presentation skills, excellent listening, enthusiasm, self-motivation, and the ability to work independently and as part of a team.