B2B Content Creator and Social Media Generalist

Job summary

Create and publish consistent content across social platforms, including short-form videos, LinkedIn posts, and Instagram content, while managing the content calendar and community engagement. Support networking and outreach, track engagement and traffic using UTM links, report performance, and assist with paid social and search as those channels grow.

Job details

About us The Institute for Ethical Use (IEU) is a Canadian certification body for the ethical use of AI. Our training is built for everybody: the receptionists, salespeople, and business owners already using AI every day, and our company certification confirms that a business as a whole is using AI ethically. The role You'll turn our marketing strategy into consistent weekly content across our channels (LinkedIn, Instagram, TikTok, YouTube, Facebook, X), working directly with the founding team. We have the brand system, the templates, and the strategy; we need someone with the craft, consistency, and social fluency to keep it alive every week. What you'll do Create and edit short-form video, and repurpose longer content into clips (Reels, TikTok, Shorts). Write LinkedIn content in our house style: posts, carousels, and commentary on AI news. Build Instagram content in Canva from our brand templates. Manage the content calendar and schedule posts across platforms. Handle community engagement: monitor comments and messages, respond in our voice, and flag anything sensitive to the team rather than improvising. Support professional networking and outreach alongside our founding team. Track engagement and traffic with basic analytics and report what's working (we measure with first-party UTM links, no tracking pixels). Pitch in on paid social and search basics as we grow that channel. What we're looking for Demonstrated short-form video editing and content creation skills: a portfolio, a class project, or an account you've grown. Polish matters less than judgment and consistency. Strong written English; French is an asset as we expand. Comfort with design and editing tools of your choice (Canva, CapCut, Premiere, or similar). Experience with, or genuine interest in, B2B social and professional audiences. Interest in AI and its use in the workplace. You don't need to be an expert; you'll complete our certification training as part of onboarding. One rule we take seriously: everything we publish is accurate, sourced, and honest, and AI-generated content is always labeled as such. We market an ethics institute the way an ethics institute should market . Pay and hours $30-$40 per hour depending on experience and background, 15-20 hours per week to start, flexible scheduling.

What you’ll do

Create and publish consistent content across social platforms, including short-form videos, LinkedIn posts, and Instagram content, while managing the content calendar and community engagement. Support networking and outreach, track engagement and traffic using UTM links, report performance, and assist with paid social and search as those channels grow.

Requirements

Applicants should demonstrate short-form video editing and content creation through a portfolio, class project, or account they have grown, and have strong written English. Comfort with tools such as Canva, CapCut, or Premiere, interest in B2B audiences and workplace AI, and sound judgment around accurate, sourced, and honestly labeled content are expected; French is an asset.

Listed skills

• Canva · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Short-Form Video Editing
• Content Creation
• Social Media Management
• LinkedIn Writing
• Content Repurposing
• Canva
• Content Calendar Management
• Community Engagement
• Professional Networking
• Social Media Analytics
• UTM Tracking
• Paid Social
• Search Advertising
• Written English
• B2B Marketing
• AI Ethics

Job areas

• Marketing
• Creative & Media
• Art & Design
• Education