Associate Director, Paid Social

Job summary

Lead paid social strategy and execution across multiple platforms, owning the full-funnel architecture and budget allocation. Serve as the primary client contact, translating campaign data into strategic narratives and executive-level performance reports.

Job details

About the role Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs Identify growth opportunities and flag risks before they surface in the data Contribute to pitches and new business for performance media Influencer campaigns What we're looking for 4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus A strategic thinker who can also execute — you're not above pulling levers in Ads Manager Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus. What success looks like at 90 days You own your accounts — clients trust you and the team trusts your judgment Campaigns are structured for performance and optimized with clear, documented rationale You've introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn't exist before You're delivering performance recaps that clients reference and share internally You're contributing ideas to how we build and grow our performance media client base

What you’ll do

Lead paid social strategy and execution across multiple platforms, owning the full-funnel architecture and budget allocation. Serve as the primary client contact, translating campaign data into strategic narratives and executive-level performance reports.

Requirements

Requires 4-6+ years of paid social experience with expert-level fluency in Meta and TikTok. Candidates must possess strong client communication skills and the ability to execute technical optimizations within Ads Manager.

Listed skills

• Budget · Preferred
• Technical · Preferred
• Organization · Preferred
• Attention to detail · Preferred
• Client · Preferred
• Data analysis · Preferred
• Execution · Preferred
• Sales · Preferred
• Communication · Preferred
• Communication Skills · Preferred
• Influencer · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid Social Strategy
• Meta Ads Manager
• TikTok Ads
• YouTube Ads
• Pinterest Ads
• Campaign Architecture
• Audience Strategy
• Budget Allocation
• A/B Testing
• Client Communication
• Data Storytelling
• Performance Reporting
• Measurement & Attribution
• Influencer Campaigns
• Growth Programs
• Strategic Planning

Job areas

• Marketing
• Management & Leadership
• Creative & Media
• Data & Analytics
• Consulting