Techno-Functional Business Systems Analyst

Job summary

Gather and document business and system requirements for digital sales initiatives, translating them into functional specifications, user stories, process flows, and acceptance criteria. Collaborate with business, product, UX, and technology teams across the Agile delivery lifecycle, supporting solution design, testing, implementation, and post-production validation.

Job details

Position: Techno-Functional Business Systems Analyst Location: Toronto – Hybrid Job Description Seeking a Techno-Functional Business Systems Analyst (BSA) with strong experience in Digital Channels and Direct Sales Platforms. The ideal candidate will bridge business and technology teams, gathering requirements, analyzing processes, and supporting the delivery of digital sales and customer-facing solutions. Key Responsibilities Elicit, analyze, and document business and system requirements for digital sales initiatives. Work closely with business stakeholders, product owners, UX teams, and technology teams to deliver digital channel enhancements. Translate business requirements into functional specifications, user stories, process flows, and acceptance criteria. Support end-to-end solution design, testing, implementation, and post-production validation. Analyze customer journeys, digital sales funnels, and channel performance opportunities. Facilitate stakeholder workshops, requirements sessions, and solution reviews. Collaborate with Agile teams throughout the SDLC to ensure successful delivery. Required Skills Business Systems Analysis experience. Strong techno-functional BSA background. Experience with Digital Channels, including web, mobile, online customer portals, and digital sales platforms. Direct experience supporting Digital Direct Sales Channels within insurance, banking, or financial services. Expertise in requirements gathering, process mapping, user stories, and UAT support. Strong stakeholder management and communication skills. Experience working in Agile/Scrum environments. Preferred Qualifications Insurance domain experience, preferably Property & Casualty (P&C) or Personal Insurance. Experience with customer acquisition, quote-to-bind, policy purchase, or digital onboarding journeys. Knowledge of CRM, digital marketing integrations, and customer experience platforms. Familiarity with tools such as JIRA, Confluence, Visio, and Azure DevOps. Regards Patrick Fernandez Talent Acquisition Group - Strategic Recruitment Manager

What you’ll do

Gather and document business and system requirements for digital sales initiatives, translating them into functional specifications, user stories, process flows, and acceptance criteria. Collaborate with business, product, UX, and technology teams across the Agile delivery lifecycle, supporting solution design, testing, implementation, and post-production validation.

Requirements

Requires strong business systems analysis experience, a techno-functional background, and direct experience supporting digital direct sales channels in insurance, banking, or financial services. Candidates should be skilled in requirements gathering, process mapping, UAT, stakeholder communication, and Agile/Scrum; insurance experience and familiarity with tools such as JIRA, Confluence, Visio, and Azure DevOps are preferred.

Listed skills

• Requirements gathering · Preferred
• Process Mapping · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Business Systems Analysis
• Techno-Functional Analysis
• Digital Channels
• Digital Direct Sales
• Requirements Gathering
• Process Mapping
• User Stories
• Functional Specifications
• Acceptance Criteria
• User Acceptance Testing
• Stakeholder Management
• Agile/Scrum
• Customer Journey Analysis
• Digital Sales Funnels
• Solution Design
• CRM Integration

Job areas

• Technology
• Consulting
• Data & Analytics
• Sales
• Finance & Accounting

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