Event Marketing Specialist

Top Hat is looking for an ambitious, detail-oriented Event Marketing Specialist to support the execution and optimization of our event marketing program, consisting of webinars, trade shows, conferences, and our annual user conference. The Event Marketing Specialist will work closely with cross-functional partners across Marketing, Sales, and Customer Success to ensure the successful planning, promotion, and execution of events. This role requires a strategic thinker with strong project management skills, creative flair, and a passion for delivering exceptional event experiences. You Will: Strategy Execution & Optimization Execute the event marketing strategy, translating goals and KPIs into concrete event plans Recommend tactical optimizations based on past event performance (e.g., format changes, channel mix shifts) Partner with Sales and Customer Success to identify event opportunities, support campus visits, and coordinate post-event lead handoff and follow-up Event Planning & Execution Lead logistics for all assigned events, including but not limited to venue selection, booth design, staffing, and vendor management Build and manage project timelines and budgets to ensure on-time and on-budget delivery Serve as the primary point of contact for vendors and venues, negotiating terms and resolving issues in real time Provide planning and logistical support for internal events that foster connection and promote company culture Content & Promotion Coordinate event-specific content production with marketing channel owners (email, social, web, creative) Track deliverable timelines and flag risks before they become blockers Audience Engagement Execute pre-, during-, and post-event engagement tactics like lead capture, networking logistics, and attendee communications Collect and compile attendee feedback Measurement & Reporting Track event metrics: registrations, attendee demographics, website traffic, and conversion rates Build clean, standardized reports for leadership review post-event Flag notable trends or anomalies in the data About You: Minimum two years of event marketing or event operations experience Proven track record of managing multiple vendors, event budgets, and project timelines simultaneously Strong attention to detail and comfort working in a fast-paced, deadline-driven environment Solid written and verbal communication skills for vendor negotiation and cross-functional coordination Comfortable pulling and organizing event performance metrics into clean reporting Flexibility to travel and work occasional evenings/weekends for events Familiarity with project management software, event management software, Salesforce, the Google Workspace and generative AI is considered an asset Special consideration will be given to Toronto and GTA-based candidates to facilitate in-person collaboration at our Toronto HQ Why team members love working at Top Hat: A noble mission that creates meaningful, fulfilling work A team that cares deeply for customers and for each other Flexible, remote first work environment Professional learning and development for all role levels An awesome and welcoming Toronto HQ Competitive health benefits that start on day one A management team focused on performance, growth, engagement and connection Our winning strategy and market potential Innovative PTO policy with lots of time and space for self-care Passionate customers that believe in us—and what we do A chance to work with new tech like generative AI—and see the customer impact

The Event Marketing Specialist will lead the planning, logistics, and execution of various events including webinars, trade shows, and conferences. They will also collaborate with cross-functional teams to track performance metrics and optimize event strategies.

Candidates must have at least two years of experience in event marketing or operations with strong project management and vendor coordination skills. Proficiency in tools like Salesforce and Google Workspace is required, along with the ability to travel as needed.

• Flexible, remote first work environment • Professional learning and development • Competitive health benefits • Innovative PTO policy

• Google WorkspacePreferred
• Data analysisPreferred
• CommunicationPreferred
• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Event marketing
• Project management
• Logistics management
• Vendor management
• Budgeting
• Salesforce
• Google Workspace
• Generative AI
• Data analysis
• Strategic planning
• Content coordination
• Lead generation
• Communication
• Reporting
• Event Marketing
• Market Potential
• Business Metrics
• Customer Success Management
• Generative Artificial Intelligence
• Cross-Functional Coordination
• Ability To Meet Deadlines
• Event Operations
• Planning
• Management
• Content Creation
• Event Planning
• Event Management Software
• Sales
• Leadership
• Marketing
• Innovation
• Key Performance Indicators (KPIs)
• Project Management Software
• Marketing Channel
• Project Management
• Negotiation
• Performance Metric
• Strategy Execution
• Timelines
• Verbal Communication Skills
• Web Traffic
• Vendor Management
• Detail Oriented

• Marketing
• Customer Service & Support
• Sales
• Technology
• Event Marketing Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

Minimum experience

2+ years

Posting language

English

Working hours

40 hours per week

Location requirements

Country, Canada