Inside Sales Representative (ISR)
The Inside Sales Representative acts as the primary point of contact for customers, managing accounts and generating sales leads for parts, service, and equipment. They are responsible for conducting needs analysis, preparing quotes, and maintaining accurate sales records while supporting territory growth objectives.
- On-site
- Ottawa, ON
- Posted Aug 17, 2026
- 1 position
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Job summary
Toromont Cat is looking for an Inside Sales Representative (ISR) to be the key point of contact between the business and our customers. The Inside Sales Representative (ISR) is the single point of contact between the Dealer and the Customer as a vital source of support, building positive relationships with both internal and external customers to achieve both individual and company goals in the assigned region. Pay Type Full Time, Permanent Compensation $62.000.00 The listed base salary is just one component of our total rewards package, and performance-based or discretionary bonuses may be available. As an Inside Sales Representative, YOU will experience: * Working within one of the safest organizations in the industry where your safety and well-being are our most important priority * Working for the best in class equipment dealer and with the premium Caterpillar brand * Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success * Competitive total rewards including: wages, benefits, and premiums (as eligible) A Typical Day at Work: * Demonstrate safe, environmentally sound and healthy work behaviours at all times, in support of Toromont’s Health and Safety Policies, Programs and initiatives * Re-establish, qualify and maintain contact with small to medium-sized customers to increase sales * Proactively generate parts and service and equipment sales leads and manage accounts in an assigned territory through weekly communication with customers * Employ a disciplined call campaign, update customer account information and develop relationships to maintain accurate account and machine profiles * Promote all aspects of the Dealership and provide equipment sales leads to Machine Sales Representatives (MSRs) * Prospect new business within the assigned territory and qualify equipment for the Dealership’s outside sales organization * Determine customer requirements through needs analysis and provide solutions * Develop customer quotes and tenders from recommendations made by Technicians and assist with quotes for new contracts * Maintain Quote Log System ensuring timely and accurate sales information is provided * Administer sales processes and systems including call reports, weekly call plans and other administrative duties in support of the business * Assist with the development and administration of the annual territory plans and focus account plans for marketing programs targeted to prospective customers * Ensure all sales tools and market intelligence remain current and develop new tools to increase product exposure * Establish attainable monthly and yearly objectives intended to reinforce continuous improvement and achievement toward Company goals * Assist in the collection of outstanding customer payments and facilitate resolutions/agreements * Participate in appropriate training and development i.e. Dealership’s ISR Training Program and attend industry association events Requirements: * Post secondary education ideally in Sales/Marketing related program * Working experience 1 – 3 years; Sales experience is an asset * Demonstrated ability to communicate effectively and maintain relationships * Passion to grow a Sales career within a world class industrial equipment dealership About Toromont Cat With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success! Artificial Intelligence (AI) Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.
What you’ll do
The Inside Sales Representative acts as the primary point of contact for customers, managing accounts and generating sales leads for parts, service, and equipment. They are responsible for conducting needs analysis, preparing quotes, and maintaining accurate sales records while supporting territory growth objectives.
Requirements
Candidates should have post-secondary education in a sales or marketing-related program and 1 to 3 years of relevant work experience. Strong communication skills and a passion for building a career in the industrial equipment industry are essential.
Benefits
• Health benefits • Performance-based bonuses • Discretionary bonuses • Training and development programs
Listed skills
- CommunicationPreferred
Other relevant skills
Identified from the job description. Confirm important requirements above.
- Inside sales
- Customer relationship management
- Lead generation
- Account management
- Needs analysis
- Sales prospecting
- Quote development
- Communication
- Sales administration
- Territory planning
- Market intelligence
- Payment collection
- Technical sales support
- Inside Sales
- Outside Sales
- Industrial Equipment
- Sales Prospecting
- Administrative Functions
- Needs Assessment
- Artificial Intelligence
- Customer Service
- Continuous Improvement Process
- Training And Development
- Sales
- Marketing
- Market Intelligence
- Integrated Service Routers
Job areas
- Sales
- Construction
- Customer Service & Support
- Manufacturing
- Energy
- Inside Sales Representative
- Commercial Sales Representatives
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Additional details
- Minimum education
- Master’s degree
- Minimum experience
- 2+ years
- Posting language
- English
- Working hours
- 40 hours per week
