Digital Marketing & eCommerce Specialist

Job summary

Execute and optimize digital marketing and ecommerce initiatives to grow revenue, generate leads, improve customer acquisition, and enhance website performance. Manage the WordPress-to-Shopify migration, marketing technology, analytics and tracking, email and advertising operations, and coordination with agencies and internal teams.

Job details

About Us At Totally Chocolate we pour our passion into every gourmet chocolate creation! As North America’s leading decorated chocolate company, we help organizations create meaningful connections with their stakeholders. We craft bespoke engraved chocolate creations at scale, offering infinite customization and storytelling opportunities that deliver deep moments of joy, gratitude, respect, and celebration. About the Role The Digital Marketing & Ecommerce Specialist helps turn Totally Chocolate’s marketing priorities into effective digital experiences and measurable business results. Alongside the Director of Marketing, you’ll plan and execute digital initiatives that grow ecommerce revenue, generate leads, improve website performance, support customer acquisition, and work on a website migration. You’ll work across our website, marketing technology, analytics, email, and digital advertising, combining hands-on execution with the initiative to spot problems, recommend improvements, and make things work better. You will be expected to understand the goals behind your work, manage your responsibilities proactively, use data to evaluate results, bring forward ideas for improvement and moves projects forward without needing step-by-step direction. What You'll Own Digital Strategy & Performance Execute digital marketing strategies that support revenue growth, lead generation, customer acquisition, and retention. Monitor website traffic, engagement, conversion, ecommerce revenue, advertising efficiency, customer acquisition cost, and other relevant KPIs to identify business opportunities and improve results. Recommend and implement improvements based on customer behavior, performance data, and business needs. Website: Ecommerce & Migration Manage day-to-day website and ecommerce management, including products, pricing, content, imagery, navigation, and landing pages. Implement and test improvements to the customer journey, product discovery, and conversion through ongoing UX and CRO improvements. Coordinate our website migration, managing requirements, timelines, dependencies, and coordination across Marketing, IT, Sales, Production, and external partners. Ensure migration requirements for products, content, integrations, forms, SEO, redirects, analytics, and tracking. Coordinate testing, launch readiness, and post-launch optimization to ensure the new site works as intended and supports business goals. Marketing Technology & Analytics Manage day-to-day HubSpot workflows, forms, integrations, lead routing, and automation. Maintain digital tracking and reporting through Google Analytics 4, Google Tag Manager, advertising pixels, conversion events, and UTMs. Troubleshoot tracking and integration issues, maintain reliable reporting, and connect digital activity to leads, customers, and revenue wherever possible. Identify opportunities to improve processes through better integrations, automation, and technology. Digital Advertising & Email Coordinate and advise on digital advertising strategy and work with our agency to improve campaign performance, targeting, landing pages, and conversion. Monitor campaign performance, lead quality, return on ad spend, and customer acquisition costs. Identify opportunities to improve targeting, landing pages, and conversion, and bring recommendations forward. Manage the technical and operational side of email marketing, including Mailchimp, segmentation, automation, deliverability, and reporting. Partner with the Brand & Content Specialist on newsletter growth, content performance, and engagement. Agency & Cross-Functional Collaboration Coordinate assigned work with our digital agency and ensure deliverables, timelines, and requirements are clear. Work with Marketing, Sales, IT, and Production to implement digital initiatives and resolve issues. Communicate progress, performance, blockers, and recommendations proactively. What We're Looking For We’re looking for someone who combines technical know-how, analytical thinking, and a proactive approach to getting things done. You are someone who: Takes initiative: You notice what needs attention, investigate problems, and suggest practical improvements rather than waiting to be told what to do. Can build a plan, coordinate people and dependencies, solve problems, and follow through. Follows through: You manage your tasks and projects from planning through completion, keep track of details and deadlines, and communicates proactively, manages competing priorities, and knows when to make decisions or seek input. Understands how traffic, acquisition, conversion, customer value, and revenue connect. You care about whether your work is making a difference, not just whether a task is complete. Uses data to diagnose problems, prioritize improvements, and evaluate results. Looks beyond vanity metrics to understand whether digital activity is contributing to business growth. Have strong working knowledge of website and ecommerce platforms. Have experience with Shopify and/or other ecommerce platforms. Have hands-on experience with Google Analytics 4, Google Tag Manager, conversion tracking, pixels, and UTMs. Have strong knowledge of HubSpot or a comparable CRM and marketing automation platform. Have experience with SEO, digital advertising, email marketing, and conversion optimization. Are able to diagnose technical issues and work effectively with developers, IT, and external agencies. Have shown that you can use AI tools to be more efficient and effective with workflows. Are a clear, direct communicator who can explain technical concepts without unnecessary jargon. Are comfortable working across teams with different priorities and areas of expertise. Are open to feedback and willing to challenge recommendations when the evidence supports another approach. Required Experience & Skills 3+ years of experience in digital marketing, ecommerce, or a related field. Experience managing and improving websites or ecommerce experiences. Experience with SEO, digital advertising, analytics, and conversion tracking. Experience with marketing automation, email platforms, and CRM integrations. Experience leading a website or ecommerce migration, ideally from WordPress to Shopify. Experience managing Shopify products, apps, and integrations. Experience with B2B lead generation, ecommerce analytics, and revenue attribution. Working knowledge of HTML/CSS or other technical tools. Demonstrated ability to use data to improve marketing performance. Strong project management skills and experience owning projects from planning through completion. Experience coordinating internal teams, agencies, vendors, or technical partners. Strong written and verbal communication skills. What Success Looks Like Ecommerce and digital initiatives contribute to the company’s revenue, lead generation, customer acquisition, and growth goals. Website traffic, engagement, lead generation, and conversion improve through ongoing monitoring and optimization. Digital advertising attracts valuable customers and shows efficient, measurable results. Our marketing technology and tracking are reliable, connected, and used to inform decisions. The WordPress-to-Shopify migration launches successfully, with the customer experience, integrations, SEO, and measurement working as intended. You identify opportunities, set priorities, and carry projects through to completion without waiting to be directed at every step.

What you’ll do

Execute and optimize digital marketing and ecommerce initiatives to grow revenue, generate leads, improve customer acquisition, and enhance website performance. Manage the WordPress-to-Shopify migration, marketing technology, analytics and tracking, email and advertising operations, and coordination with agencies and internal teams.

Requirements

Requires at least three years of experience in digital marketing, ecommerce, or a related field, including website management, Shopify, analytics and conversion tracking, SEO, advertising, email, and marketing automation. Candidates should have experience leading website migrations and cross-functional projects, use data to improve performance, and bring strong technical troubleshooting and communication skills.

Listed skills

• Shopify · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing
• Ecommerce Management
• Shopify
• Website Migration
• Search Engine Optimization
• Digital Advertising
• Google Analytics 4
• Google Tag Manager
• Conversion Tracking
• HubSpot
• Marketing Automation
• Email Marketing
• Conversion Rate Optimization
• Revenue Attribution
• Project Management
• HTML/CSS

Job areas

• Marketing
• Data & Analytics
• Technology
• Food & Beverage
• Manufacturing

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