Account Development Representative (ADR)

Job summary

SALES AT TRACTIAN The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class reve…

Job details

SALES AT TRACTIAN The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals. WHAT YOU'LL DO As an Account Development Representative (ADR) at Tractian, your focus will be on generating qualified pipeline and supporting revenue growth through proactive prospecting and market engagement. You will identify and engage potential customers, qualify inbound and outbound opportunities, and help set the foundation for successful sales conversations. Working closely with Account Executives, you will contribute directly to revenue goals by consistently delivering high-quality meetings and opportunities while building strong product and market knowledge within the industrial manufacturing space. RESPONSIBILITIES: * Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets * Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL) * Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions * Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals * Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression * Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality * Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities * Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals REQUIREMENTS: * 1–3 years of experience in outbound prospecting, sales development, or business development, preferably in a SaaS or technology-driven environment * Demonstrated ability to meet or exceed activity and pipeline-generation targets * Strong interest in developing a career in sales, with a clear path toward an Account Executive role based on performance * Proficiency with HubSpot CRM or similar tools for lead management, activity tracking, and reporting * Strong relationship-building and communication skills with the ability to engage prospects in thoughtful, value-driven conversations * Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms * Ability to quickly understand complex concepts and articulate business value to multiple stakeholder types

What you’ll do

The ADR is responsible for generating a qualified pipeline through proactive outbound and inbound prospecting activities. They collaborate with Account Executives to qualify opportunities and support revenue growth within the industrial manufacturing sector.

Requirements

Candidates need 1-3 years of experience in outbound prospecting or sales development, preferably within a SaaS environment. Proficiency with HubSpot CRM and outbound tools like Apollo or ZoomInfo is required.

Benefits

• Premium Medical Coverage • Dental Coverage • Vision Coverage • Paid Time Off (15 Days) • 401(k) Retirement Plan • Language Learning Opportunities • Gympass Membership • Sports Incentive • Long-Term Travel Benefit

Listed skills

• Outbound · Preferred
• Reliability · Preferred
• Outbound Prospecting · Preferred
• Sales · Preferred
• Communication · Preferred
• Pipeline · Preferred
• Reporting · Preferred
• Development · Preferred
• Communication Skills · Preferred
• Business development · Preferred
• CRM · Preferred
• Inbound · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Outbound Prospecting
• Lead Generation
• HubSpot CRM
• Pipeline Management
• Market Research
• Relationship Building
• Communication Skills
• Value-Driven Conversations
• Apollo
• Lusha
• ZoomInfo
• Sales Development