Digital Marketing Manager

Job summary

Lead a full website rebuild while preserving content and search rankings, and improve discovery through SEO and AEO. Develop marketing strategy, brand consistency, technical and product content, lead conversion, and a monthly performance scorecard.

Job details

Control rooms never close. The operators inside them keep power grids, pipelines, transit networks, and security operations running around the clock. Since 1984, Tresco has designed and built the consoles they work at, from our facility in Calgary, for operations across the globe. We're hiring a Digital Marketing Manager to help us bring our product to customers who deliver critical infrastructure to our communities. What you'll own The website: lead a full rebuild, carrying content and search rankings over intact. Discovery: SEO and AEO, so engineers, designers, and operators find Tresco. Engagement: product, project, and technical content that holds up with technical audiences. Conversion: turn visitors into qualified leads Sales can act on quickly. Measurement: a short scorecard, reported monthly. Marketing Strategy: defining audiences, positioning, and messages that everything is built on. The brand system: extend our brand consistently across every customer touchpoint, from first visit to final document. What you bring 4+ years in digital marketing, including a website you rebuilt or launched yourself. Hands-on skill building and producing with tools. Show us what you've shipped and how. A designer's eye for premium, architectural presentation, well beyond typical industrial marketing. SEO depth: technical SEO, site migrations, structured data, and a working knowledge of AEO. Experience with HubSpot and GA4. Curiosity about engineered products, and the discipline to get technical facts right. Nice to have: B2B manufacturing or industrial experience, 3D or visual production experience. How we hire: send links to work you built (sites, interactive tools, pages that convert) and a short note on the tools you used. Applications without work samples won't be considered. Shortlisted candidates complete a short take-home project.

What you’ll do

Lead a full website rebuild while preserving content and search rankings, and improve discovery through SEO and AEO. Develop marketing strategy, brand consistency, technical and product content, lead conversion, and a monthly performance scorecard.

Requirements

Applicants need at least four years of digital marketing experience, including personally rebuilding or launching a website, and hands-on production skills. They should have strong technical SEO knowledge, familiarity with AEO, HubSpot, and GA4, and an eye for premium design; industrial or manufacturing and 3D production experience are advantageous.

Listed skills

• Technical · Preferred
• Production · Preferred
• Control · Preferred
• Customer · Preferred
• discipline · Preferred
• Positioning · Preferred
• Sales · Preferred
• Organization · Preferred
• Attention to detail · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing
• Website Rebuilds
• Search Engine Optimization
• Answer Engine Optimization
• Technical SEO
• Site Migrations
• Structured Data
• Content Strategy
• Marketing Strategy
• Brand Management
• Lead Generation
• HubSpot
• Google Analytics 4
• Web Analytics
• Visual Production
• Technical Content Writing

Job areas

• Marketing
• Management & Leadership
• Creative & Media
• Manufacturing