Direct Response Creative Strategist

Toronto, Ontario, Canada
Remote
Posted Sep 23, 2026
1 position

Opens an external site

Employment type: Full-time
Experience level: Senior · 5+ years
Posting language: English
Working hours: 40 hours per week
Location requirements: Country, Canada

Job summary

You will own the creative strategy for the brand, including angle ideation, brief development, and ad account analysis. You will also lead a team of junior strategists and collaborate with media buyers to optimize performance.

Job details

Senior Direct Response Creative Strategist Full-Time · Remote · Health & Supplement Brand (7-Figure) We're a 7-figure health and supplement brand looking for a senior creative strategist to own our direct response ad creative. This is not an agency role. You're joining the brand, working directly with the founders and operators, and building something long-term. The opportunity here is rare: you'll be working alongside high-level operators who will actively copy chief your work, sharpen your strategy thinking, and teach you systems that are scaling accounts past $100k/day. You will learn more in 90 days here than most strategists learn in two years at an agency. And the financial upside matches — top performers in this role will earn $50k-$200k+ per month. WHAT YOU'RE GETTING INTO • Own creative strategy for the brand — angle ideation, market research, brief development, script writing, and ad account analysis • Produce 15 briefs per week across multiple product lines and funnels • Lead daily research using GetHooked, AdSpy, and the Meta Ads Library to find fresh angles before they saturate • Review and quality-check briefs from junior strategists — you're the senior creative voice on the team • Collaborate with editors through Asana and Frame.io to make sure production runs tight and fast • Bridge the gap between media buying and creative by reviewing live performance data and feeding learnings back into new concepts • Over time, build out your own creative pod with direct reports — essentially running your own business inside the business WHAT'S IN IT FOR YOU • Learn from the best: You'll be working directly with operators who have scaled multiple brands to 8-9 figures. Your work gets copy chiefed by people who actually know what converts. This level of mentorship doesn't exist at most brands or agencies. • Real financial upside: Base compensation of $5,000-$10,000+/month depending on experience, plus 3%-5% of spend on every creative you produce. Top performers earn $50k-$200k+ per month. • Growth path: Build your own pod, manage your own team, and grow into a leadership position with equity and profit-share conversations on the table. • Creative ownership: Full authority over angles, concepts, and briefs. No committees, no bureaucracy. • AI-first environment: Dedicated AI operations manager building tools and automations that plug directly into your workflow. WHO YOU ARE • 4+ years in direct response creative strategy, with hands-on experience in health, wellness, or supplements specifically • You've produced at least one ad that crossed $100k in spend in a single month • Fluent in Meta Ads Manager across every metric that matters: CPA, nCPA, hook rate, CTR, AOV, RPV, cohort data • You know how to use GetHooked, AdSpy, and the Meta Ads Library as real research tools — not things you've just logged into • Your background is in video and direct response. You understand what makes a VSL or native ad convert at scale. This is not a UGC role. • Experience managing and developing junior strategists — giving feedback, assigning work, and raising the bar on output quality • You thrive in lean, fast environments where the standard is performance, not process WHAT SUCCESS LOOKS LIKE • 30 days: You know the brand, the products, the winning angles, and the audience inside out. You're producing briefs daily and contributing to performance reviews. • 60 days: Your creatives are live, winners are getting iterated fast, and the junior strategists around you have a clearer sense of direction because of your leadership. • 90 days: Output is consistent, creative performance is measurable and trending up, and you're beginning to build your own pod. HOW TO APPLY Send us your portfolio or examples of ads you've produced that scaled past $100k in spend. Tell us which health/supplement brands you've worked with, what your highest-spending creative was, and why you want this role. WE WILL NOT LOOK AT YOUR PORTFOLIO IF YOU DO NOT ATTACH SPEND RESULTS COMPENSATION Base $5,000–$10,000/mo; senior $10,000+ depending on experience. Plus performance incentive of 3–5% of spend.

What you’ll do

Requirements

Candidates must have 4+ years of experience in direct response creative strategy with a proven track record of scaling ads. Proficiency in Meta Ads Manager and research tools like AdSpy and GetHooked is required.