Growth Manager

About Tuft & Paw Tuft & Paw is a fast-growing CPG pet brand built for people who care deeply about their cats and their homes. We design thoughtful, high-quality products that look as good as they function. We sell primarily through our own DTC channel, alongside marketplaces, and a growing retail footprint. The business is scaling quickly, and we’re focused on building something that lasts. The Role We're looking for a high-performance Growth Manager to own and scale our paid acquisition and affiliate strategy across all channels. This is a hands-on role; you’ll be in the weeds creating and building campaigns, running reports and doing the research. You'll be responsible for profitably growing revenue through paid media, affiliate marketing and other emerging channels. You'll work closely with creative and brand teams to build the programs that fuel Tuft & Paw's next phase of growth. What You'll Own Performance Marketing - DTC Plan, execute, and optimize paid campaigns across Meta, TikTok, Google, Amazon and Connected TV (CTV) Oversee creative testing frameworks in partnership with the brand team. Iterate quickly based on performance signals Own channel-level budgets, pacing, and performance targets, including CAC, ROAS, and LTV-to-CAC ratios Drive continuous testing across audiences, creatives, and landing pages Affiliate & Marketplace Manage and grow marketplace advertising programs for Amazon and Chewy Own retail media strategy for Uber Eats and Instacart, including sponsored product campaigns, promotions, and incrementality analysis Manage our existing affiliate program and identify and onboard new affiliate and partnership opportunities that extend reach and drive incremental sales Analytics & Reporting Maintain rigorous reporting on all growth channels. Weekly performance dashboards, monthly deep-dives, and ad-hoc analysis Develop and own a test-and-learn roadmap with clear hypotheses, measurement plans, and documented learnings Translate data into clear recommendations for leadership and cross-functional teams What We're Looking For Required 4+ years of hands-on performance marketing experience, with direct ownership of paid media campaigns Proven experience managing campaigns on Meta Ads, TikTok Ads, Google Ads, Pinterest Ads, and Connected TV; not just familiarity, but fluency Deep ecommerce background, ideally in a DTC-first or omnichannel brand context. Experience with Shopify a plus Experience advertising on Amazon Strong command of growth metrics: LTV, CAC, AOV, payback period, ROAS, contribution margin Familiarity with MMM (media mix modelling), incrementality testing, or multi-touch attribution tools Experience managing total performance budgets of $250K/month or greater Strong analytical skills — comfortable in spreadsheets and dashboards Nice to Have Background in CPG brands, particularly in a high-frequency consumables category (e.g. litter, food, supplements) Direct experience in the pet industry — you understand the category, the consumer, and what drives purchase decisions Experience with subscription or auto-replenish models and the metrics that govern them Hands-on experience with retail media platforms (Instacart Ads, Uber Eats Ads, or similar) Comfort working inside a data warehouse environment (e.g. BigQuery, Looker, or similar) Experience at a startup or scale-up where you've had to build programs from scratch What We Offer Competitive base salary commensurate with experience Fully remote role based in Canada Meaningful ownership and direct impact on company strategy A lean, high-trust team that moves fast

The Growth Manager will own and scale paid acquisition and affiliate strategies across all channels, focusing on profitably growing revenue. This includes managing campaigns, overseeing budgets, and collaborating with creative and brand teams.

Candidates should have 4+ years of hands-on performance marketing experience with a strong command of growth metrics and proven experience managing campaigns across various platforms. A deep ecommerce background, particularly in a DTC context, is essential.

• Data analysisPreferred

Identified from the job description. Confirm important requirements above.

• Performance Marketing
• Paid Media
• Affiliate Marketing
• Ecommerce
• Data Analysis
• Creative Testing
• Budget Management
• Growth Metrics
• Amazon Advertising
• Retail Media
• Marketplace Advertising
• Campaign Optimization
• Analytics Reporting
• Subscription Models
• Data Warehousing
• Startup Experience

• Marketing
• Sales
• Retail
• Data & Analytics
• Management & Leadership

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available