Canada's Original Craft Pretzels
Calgary, Alberta
Meet TWIGZ, the bold new snack that is making classic pretzels shake in their boots. TWIGZ aren’t ordinary pretzels. No, TWIGZ are Canadian Craft Pretzels, made with love by an Albertan family with high snackin’ standards. We’re on a mission to reshape the pretzel game with flavours so good, they’ll leave you questioning everything you thought you knew about pretzels.
On-site · Toronto
Lead food product, packaging, and innovation projects from approved concept through sourcing, development, costing, trials, manufacturing readiness, and commercial launch. Coordinate internal teams and external partners, manage timelines and risks, and ensure products are feasible, cost-effective, and ready for production.
On-site · Toronto
Lead consumer growth and brand activation across Canada and the United States, coordinating shopper and field marketing, sampling, digital and retail media, creators, PR, partnerships, and events. Manage budgets, calendars, agencies, and performance measurement, reallocating investment toward programs and markets that improve awareness, trial, repeat purchase, and retail velocity.
