Remote Mid-Senior Digital Marketer – B2B SaaS Growth

Job summary

You will develop and execute a comprehensive organic growth strategy tailored to B2B SaaS and manage the company’s LinkedIn presence to attract and engage target audiences. The role also involves creating content, optimizing user journeys, and running growth experiments.

Job details

Join a fast-growing AI interviewer platform as a hands-on digital marketing expert focused on driving organic growth for a B2B SaaS product. This fully remote contract role requires you to independently build and execute the first version of the growth engine, with a strong emphasis on measurable business results. You will be responsible for increasing qualified company signups, improving signup-to-activation conversion rates, and boosting consistent product usage. The role involves building a compelling LinkedIn presence, creating and managing short-form video content, developing high-intent SEO and AI search content, optimizing the user journey, and leveraging AI and automation tools to run efficient campaigns and growth experiments. The initial engagement is for one month, with the potential for long-term collaboration based on performance. Deliverables Develop and execute a comprehensive organic growth strategy tailored to B2B SaaS Build and manage the company’s LinkedIn presence to attract and engage target audiences Create, edit, and publish short-form video content for social channels Research, write, and optimize high-intent SEO and AI search content to drive qualified traffic Analyze and optimize the full user journey from signup to activation and ongoing usage Design and run growth experiments using AI and automation tools to maximize efficiency Track, report, and improve key business metrics related to user acquisition and engagement Requirements Proven experience growing B2B SaaS products or brands, with a focus on organic marketing Demonstrated ownership of key business metrics and ability to deliver measurable results Strong background in content marketing, including video and SEO-driven content Proficiency with LinkedIn marketing and social media management Experience using AI and automation tools for marketing campaigns and experiments Analytical mindset with the ability to review and optimize user journeys Excellent written and verbal communication skills in English Self-starter who can work independently and execute strategies hands-on Availability for a one-month remote contract, with potential for extension About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

What you’ll do

You will develop and execute a comprehensive organic growth strategy tailored to B2B SaaS and manage the company’s LinkedIn presence to attract and engage target audiences. The role also involves creating content, optimizing user journeys, and running growth experiments.

Requirements

The ideal candidate should have proven experience in growing B2B SaaS products with a focus on organic marketing and a strong background in content marketing. Proficiency in LinkedIn marketing and experience with AI and automation tools are also required.

Listed skills

• Analytical · Preferred
• Organization · Preferred
• Collaboration · Preferred
• Verbal · Preferred
• Attention to detail · Preferred
• Teams · Preferred
• management · Preferred
• Communication · Preferred
• Communication Skills · Preferred
• Consistent · Preferred
• efficiency · Preferred
• English · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing
• B2B SaaS
• Organic Growth
• Content Marketing
• Video Content
• SEO
• LinkedIn Marketing
• Social Media Management
• AI Tools
• Automation
• User Journey Optimization
• Growth Experiments
• Analytical Skills
• Communication Skills
• Self-Starter

Job areas

• Marketing