User Experience Designer – WooCommerce

Job summary

This role focuses on conducting a comprehensive audit and optimization of two established skincare eCommerce websites built on WooCommerce, targeting customers in Germany and Europe. The primary objective is to increase sales by improving conversion rates and enhancing the overall user experience. Rather than a full redesign, the emphasis is on identifying and addressing key areas such as trust, credibility, navigation, mobile responsiveness, checkout process, website speed, and calls-to-action. The ideal candidate will have a proven track record in WooCommerce conversion rate optimization an…

Job details

This role focuses on conducting a comprehensive audit and optimization of two established skincare eCommerce websites built on WooCommerce, targeting customers in Germany and Europe. The primary objective is to increase sales by improving conversion rates and enhancing the overall user experience. Rather than a full redesign, the emphasis is on identifying and addressing key areas such as trust, credibility, navigation, mobile responsiveness, checkout process, website speed, and calls-to-action. The ideal candidate will have a proven track record in WooCommerce conversion rate optimization and user experience improvements, with the ability to deliver measurable results. You will be expected to review the current websites, benchmark against industry-leading examples, and provide a clear, strategic approach to drive higher conversions while maintaining the unique brand identity of each site. Deliverables Conduct a detailed audit of both WooCommerce websites, focusing on CRO and UX best practices Identify and document issues affecting trust, credibility, navigation, and conversion rates Provide actionable recommendations for optimizing mobile responsiveness, checkout flow, and website speed Suggest improvements to calls-to-action, product presentation, and overall site usability Benchmark current sites against leading skincare eCommerce brands for inspiration and best practices Present a strategic plan outlining prioritized optimizations and expected impact on conversions Communicate findings and recommendations clearly, supporting a collaborative, long-term partnership Requirements Demonstrable expertise in WooCommerce, CRO, and eCommerce UX optimization Strong portfolio or case studies showing measurable improvements in conversion rates Deep understanding of eCommerce best practices, especially for skincare or consumer goods sectors Proficiency in website analytics, heatmaps, and user behavior analysis tools Ability to deliver clear, actionable recommendations tailored to unique brand identities Excellent communication skills and a collaborative approach Availability for a single project with potential for ongoing work About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

What you’ll do

Conduct a detailed audit of two established skincare eCommerce websites built on WooCommerce, focusing on conversion rate optimization and user experience best practices. Provide actionable recommendations to enhance trust, navigation, mobile responsiveness, and overall site usability.

Requirements

The ideal candidate should have demonstrable expertise in WooCommerce and a strong portfolio showing measurable improvements in conversion rates. A deep understanding of eCommerce best practices, particularly in the skincare sector, is essential.

Listed skills

• responsiveness · Preferred
• collaborative · Preferred
• analysis · Preferred
• Organization · Preferred
• Attention to detail · Preferred
• Teams · Preferred
• Data analysis · Preferred
• Sales · Preferred
• Process · Preferred
• Communication · Preferred
• Audit · Preferred
• Communication Skills · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• User Experience Design
• WooCommerce
• Conversion Rate Optimization
• eCommerce
• Mobile Responsiveness
• Website Analytics
• Heatmaps
• User Behavior Analysis
• Communication Skills
• Collaboration
• Trust
• Credibility
• Navigation
• Checkout Process
• Website Speed
• Calls-to-Action