Recruitment Communications Officer

Fredericton, NB
On-site
Posted Nov 12, 2026
1 position

$46,251–$57,812 / year

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Employment type: Full-time
Experience level: 2+ years
Minimum education: College diploma
Apply by: Nov 22, 2026
Posting language: English
Working hours: 36.25 hours per week

Job summary

Develop, write, design, and maintain recruitment communications and digital assets across email, SMS, video, web, and other channels, ensuring content supports recruitment goals and University brand standards. Collaborate with stakeholders, analyze campaign performance, test and troubleshoot communications, and recommend improvements to engagement and conversion.

Job details

Discover The Opportunity Fredericton, NB In-person Marketing and Advertising Experienced Full-time $46,251 - $57,812 / year Competition Number: 079-26.27 Benefits Health Insurance Dental Insurance Paid Time Off Pension plan Life Insurance Disability Insurance Employee Assistance Program Tuition Aid Closing Date: November 12th, 2026 at 4:00 PM RECRUITMENT & ENROLLMENT Recruitment & Enrolment is responsible for attracting, engaging, and supporting prospective students throughout the recruitment and admissions process through to enrolment. The unit develops and implements recruitment initiatives designed to increase awareness of the University, support student decision making, and contribute to enrolment objectives. What We Offer Full-time | 2-year Term| Fredericton | On-Campus Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week Additional Working Conditions Occasional evening and weekend hours for events may be required. Salary Range: $46,251 - $57,812 per annum YOUR FOCUS Reporting to the Finance and Data Analysis Manager, the Recruitment Communications Officer is responsible for developing, writing, designing, and maintaining recruitment communications and digital communication assets that support student recruitment and conversion activities. The position provides communication expertise and recommendations that support recruitment communication strategies, audience engagement, CRM journey development, and continuous improvement initiatives. Develop, write, and maintain recruitment communications for prospective students and other key audiences across email, SMS, video messaging, web, and digital channels. Create engaging content that supports student recruitment, application, and enrolment objectives while ensuring consistency with University brand standards. Design and maintain communication templates and assets within CRM and marketing automation platforms, including Salesforce Marketing Cloud. Collaborate with Recruitment, Admissions, Faculties, and other stakeholders to gather information and deliver effective communication campaigns. Provide recommendations on communication approaches, messaging strategies, and content improvements based on engagement metrics, recruitment objectives, and industry best practices. Monitor and analyze communication performance metrics, providing recommendations to improve engagement, conversion, and overall campaign effectiveness. Conduct testing and evaluation of communication formats, layouts, messaging approaches, and digital communication tools. Support recruitment websites and digital content, ensuring messaging remains accurate, current, accessible, and user-focused. Conduct quality assurance testing and troubleshooting to ensure communications function effectively across platforms and devices. Provide guidance to recruitment staff on communication tools, templates, and best practices. Stay current on emerging trends in digital communications, email marketing, and student recruitment. Participate in recruitment projects, initiatives, and events, and perform other related duties as required. What You Bring A college diploma in Communications, Public Relations, Business, Digital Media, Marketing or a related field. Minimum 2 years of experience in communications, digital marketing, email marketing, content development, recruitment marketing, or a related field. An equivalent combination of education and experience may be considered. Additional Strengths Exceptional written communication, editing, and proofreading skills. Strong understanding of digital communication best practices, including email, SMS, and video messaging. Experience using communication analytics and performance metrics to evaluate communication effectiveness an asset. Experience with Salesforce Marketing Cloud, CRM Recruit, Niche, content management systems, or similar platforms is considered an asset. Knowledge of HTML and email template creation. Strong analytical, organizational, and problem-solving skills. Ability to manage multiple projects and competing priorities. High level of accuracy and attention to detail. Ability to work independently and collaboratively with diverse stakeholders. Good existing knowledge of UNB and its program offerings is considered an asset. Knowledge of student recruitment, enrolment management, or post-secondary education is considered an asset.

What you’ll do

Requirements

Requires a college diploma in Communications, Public Relations, Business, Digital Media, Marketing, or a related field, plus at least two years of relevant experience; an equivalent combination may be considered. Strong writing and editing, digital communication knowledge, analytical and organizational abilities, and the capacity to manage competing priorities are required; experience with CRM platforms, Salesforce Marketing Cloud, HTML, and post-secondary recruitment is an asset.