PEI: CONTENT & SOCIAL MEDIA COORDINATOR

Job summary

Create and publish social media and video content, manage community interactions, and plan campaigns and content calendars for Brown’s Court. Track performance and lead-generation results, support events and launches, and coordinate with marketing, leasing, events, and partnership teams.

Job details

DETAILS Location: Charlottetown, PEI Contact Length: 2 months Position(s) Available: 1 position Employment Type: Contract PT Wages: $20/hr. Preference given to current or future tenants at Brown’s Court. Hours: 25-40 hours a week, Monday to Friday Responsibilities As a Content & Social Media Coordinator for Brown’s Court, you will be the face of the brand. You will live and breathe the digital culture of Brown’s Court and let it come alive in the minds of our followers. You will also be responsible for Organic search goals, which means weekly blog posts that align with campaigns. Here are your goals : Influencer collaboration: 2 local collaborations Instagram : 10 leases Organic search : 8 leases Instagram Current following : 54 Follower Goal : increase x20 followers a week (8 weeks) = 300+ Key Responsibilities Content Creation Create engaging content for META & Youtube (posts, reels, stories, short-form video) Capture on-site content (events, spaces, people, behind-the-scenes moments) Edit videos and graphics using tools like Canva, CapCut, Adobe, or similar Write captions that align with brand tone and platform best practices Social Media Management Schedule and publish content using monday.com Monitor comments, DMs, and community engagement Respond to messages and comments in a timely, brand-appropriate way Stay on top of platform trends, sounds, and formats Planning & Coordination Lead with monthly content calendars and campaign planning Support launches, events, and activations with coordinated social coverage Collaborate with internal teams (marketing, leasing, events, partnerships) Monday board must ALWAYS be up to date – planning must be 1 month in advance Lead Generation Postering/flyering on campus and near campus (if applicable) Surveying near and around campus (if applicable) Analytics & Optimization Track performance metrics (reach, engagement, growth) Provide basic reporting and insights Help optimize content based on what’s working CRM : Hubspot Content Tools: Canva & Meta Business Suites Docs & Reporting: Google workspace, basic analytics – leases Things We Look For Leading your project from A to Z Trustworthiness: Be on time with work, show organization always – using monday.com – keep your boards clean & updated Problem Solving: Coming to the table with proposals and solutions thought out before asking for help Task Prioritization & Deadlines: Be on top of your deliverables – we will work on workback schedules together Run checklists to get work done and break big things into smaller tasks What is University Apartments? At University Apartments, we manage beautiful and affordable student housing to ensure that students across Canada can make the most of their university experience. It’s our priority to offer the best furnished accommodations for students in our cities, with a focus on good management, convenience and safety in our buildings. We incorporate our core values of diversity, discovery, and design in everything we do, in every student apartment we build, and in every student community we foster. We aim to support students of all backgrounds, perspectives, cultures, identities, orientations, and experiences. Our fully furnished student apartments are tailored specifically to students’ needs, like lots of storage with individual and common study spaces. Sustainability is of utmost importance to us. We monitor the environmental impact of all of our design and construction choices. University Apartments is strongly committed to equity and diversity within its community. We encourage applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities.

What you’ll do

Create and publish social media and video content, manage community interactions, and plan campaigns and content calendars for Brown’s Court. Track performance and lead-generation results, support events and launches, and coordinate with marketing, leasing, events, and partnership teams.

Requirements

The role calls for someone organized and trustworthy who can manage projects from start to finish, meet deadlines, and keep planning boards current. Candidates should be able to create and edit digital content, communicate in a brand-appropriate way, and use performance insights to improve content.

Listed skills

• Graphic Design · Preferred
• Content Planning · Preferred
• Problem solving · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Content Creation
• Social Media Management
• Video Editing
• Graphic Design
• Copywriting
• Content Planning
• Campaign Coordination
• Community Engagement
• Influencer Collaboration
• Lead Generation
• Analytics and Reporting
• Problem Solving
• Task Prioritization
• Project Management

Job areas

• Marketing
• Creative & Media
• Data & Analytics

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