Growth Marketing Manager

About the role Uride is looking for a hands-on Marketing Manager to own both sides of its marketplace — drivers and riders — across Canada. This is a builder role: you'll set up the channels, run the campaigns, write the briefs, manage the budget, and report on what's working. You'll report directly to senior leadership. What you'll do Driver Acquisition · Own the full driver recruitment funnel across all active Uride markets · Build and manage acquisition channels: paid social, search, referrals, community outreach · Partner with City GMs on local driver supply targets Rider Acquisition & Growth · Drive first-time rider volume across cities through performance marketing · Own and allocate the marketing budget across channels; report on ROI to leadership · Build viral and referral loops to reduce paid CAC over time · Coordinate promotions and local market activations PR & Press · Manage the external PR writer relationship and content pipeline · Develop and maintain an editorial calendar of story angles · Identify media opportunities tied to company milestones, city launches, and driver stories · Build Uride's share of voice in Canadian rideshare media Communications & Brand · Own all outbound comms: email, push notifications, and in-app messaging · Maintain consistent brand voice across all channels and markets · Produce campaign briefs, copy, and creative direction for design partners · Support City GMs with lifecycle campaign assets and messaging templates WHAT SUCCESS LOOKS LIKE · Driver applicant volume & funnel conversion rate · First-time rider acquisition cost (CAC) by market · Marketing budget ROI across paid channels · PR coverage volume & share of voice · Email and push open rates, click-through, and campaign-attributed rides · Lifecycle campaign engagement (in partnership with GMs) Qualifications Must Have · 5+ years in growth, performance, or integrated marketing — you've run campaigns start to finish · Strongly data-oriented — comfortable pulling reports, interpreting metrics, and making decisions based on numbers rather than gut feel · Hands-on experience with paid social and search (Meta, Google, TikTok) · Strong writing skills — you can produce clear copy without heavy editing · Comfortable owning a budget and defending spend decisions with data · Self-starter who can operate without a large team or agency support · Experience working in a fast-moving, multi-market or platform business Nice to Have · Rideshare, mobility, or marketplace experience · Experience managing a PR agency or freelance writer · Familiarity with driver or gig worker audiences · French language skills (asset for Quebec expansion)

Own the full acquisition funnel for both drivers and riders across Canadian markets. Manage performance marketing channels, PR relationships, and outbound communications to drive growth and brand awareness.

Requires 5+ years of experience in growth or performance marketing with a strong data-oriented approach. Must be proficient in Meta, Google, and TikTok ads and capable of operating independently without agency support.

• Data analysisPreferred

Identified from the job description. Confirm important requirements above.

• Growth Marketing
• Performance Marketing
• Paid Social
• Search Engine Marketing
• Budget Management
• PR Management
• Copywriting
• Data Analysis
• Customer Acquisition
• Lifecycle Marketing
• Marketplace Growth
• Brand Voice Management
• Marketing Budgets
• Community Outreach
• Self-Starter
• TikTok
• Creative Direction
• Editing
• Communication
• Conversion Marketing
• Editorial Calendar
• French Language
• Leadership
• Marketing
• Push Technology
• Integrated Marketing Communications
• Marketing Management
• Milestones (Project Management)
• Writing
• Templates

• Marketing
• Transportation
• Management & Leadership
• Data & Analytics
• Growth Marketing Manager
• Marketing Manager (General)
• Sales and Marketing Managers
• Marketing Managers

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week