Video and Digital Content Specialist

Job summary

Plan, produce, edit, and publish video, photo, and other digital content for the college’s websites, social media, and other channels. Organize and catalogue digital assets, assess content performance using analytics, and collaborate with creative and communications teams to support the college’s brand and strategic priorities.

Job details

We acknowledge that Vancouver Community College (VCC) is located on the traditional unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples who have been stewards of this land from time immemorial. For over 55 years, VCC has been a leader in innovative, experiential post-secondary learning. We’re one of B.C’s top employers and we are proud to inspire students to discover their passions, gain essential skills, and learn what it takes to succeed in a competitive workforce. At VCC, we respect and celebrate our differences, and are committed to the work of decolonization, accessibility, and inclusivity for all. Be a part of creating an inclusive community that provides equitable opportunities for Indigenous and diverse representation, participation, and success for everyone. POSITION SUMMARY The Video and Digital Content Specialist reports to the Associate Director, Creative Services & User Experiences and works closely with project managers, strategists, digital and design team members, and marketing and communications professionals, and works with all areas of the college. The Video and Digital Content Specialist is responsible for planning, creating, editing, and publishing videos, photos, and other digital content in support of the college's brand and strategic priorities. The position is also responsible for managing, storing, organizing, and cataloguing produced photos and videos using digital asset management tools. The Video and Digital Content Specialist must have a strong a background in producing, editing, and post-processing videos and photos, as well as excellent interpersonal and verbal and written communication skills. DUTIES & RESPONSIBILITIES Produces and supports the publication of timely and engaging video content for the college's digital and social media channels, including Twitter, Facebook, Instagram, LinkedIn, Youtube, TikTok, Flickr, digital signage, and websites. Plans, produces, and edits videos and photos for the college's digital channels including major events, announcements, success stories, student and staff interviews, marketing and recruitment, instructional videos, live streams, and B-roll. Arranges video and photo shoots including securing and staging locations and establishing schedules with participants. Monitors and reviews analytics to evaluate digital content performance and utilizes metrics to optimize user engagement. Manages, store, organizes, and catalogues department's digital assets using digital asset management tools. Collaborates with Art Director to ensure all materials produced meet the college's brand guidelines. Collaborates with Social Media Coordinator and content team to grow and expand the college's social media channels. Manages and curates content for the college's Youtube channel including editing video snippets into cohesive stories. Keeps up to date with video and digital content trends and continually evaluates existing and emerging technologies. Supports external agencies responsible for larger, complex video and photo production projects by providing supplementary photos and videos for projects. Performs other related duties as required. QUALIFICATIONS Education and Experience Completion of a 3-year diploma in video and digital media production or a related field. Minimum of four (4) or more years' related experience in videography, photography, production, and post-processing and post-production. Experience producing short engaging video clips for timely use on social media. An equivalent combination of education, training, and experience may be considered. Skills and Abilities Advanced skills and experience with Adobe Creative Cloud including Premiere Pro, Photoshop, Illustrator, Lightroom, and After Effects. Strong knowledge of videography, photography, and post-processing and production; knowledge of motion graphics and animation techniques; knowledge of creating animated GIFs for social media platforms. Strong story-boarding skills. Demonstrated experience with live/on-demand streaming technologies. Experience with digital asset management tools. Demonstrated experience publishing content on popular social media platforms. Experience with analytics tools to assess performance of digital content. Familiarity publishing content on websites and digital signage using content management software. Knowledge of Web Content Accessibility Guidelines (WCAG) 2.1 standards for video and digital content (e.g., captions, transcriptions, colour contrasts.) Knowledge of Search Engine Optimization for digital content. Knowledge of audio editing. Knowledge of B.C.’s copyright and trademark laws for digital assets. Ability to organize and manage multiple priorities. Strong attention to detail with the ability to work in a fast based environment with tight deadlines. Ability to create and communicate key messages and compelling stories on digital platforms. Ability to work well independently with minimal supervision, and as a member of a team. Ability to occasionally work outside of regular hours during major events. Valid Class 5 B.C. Driver’s License and access to the use of a motor vehicle is essential. Salary Range: Paygrade 25 - $34.27 - $40.15 Hourly (35 Hours per Week)

What you’ll do

Plan, produce, edit, and publish video, photo, and other digital content for the college’s websites, social media, and other channels. Organize and catalogue digital assets, assess content performance using analytics, and collaborate with creative and communications teams to support the college’s brand and strategic priorities.

Requirements

Requires a three-year diploma in video and digital media production or a related field, plus at least four years of relevant production and post-production experience; equivalent education, training, and experience may be considered. Candidates need advanced Adobe Creative Cloud skills, experience with social media content, streaming, digital asset management, and analytics, along with strong communication and organizational abilities and a valid Class 5 B.C. driver’s license with access to a vehicle.

Listed skills

• Photoshop · Preferred
• Illustrator · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Videography
• Photography
• Video Editing
• Adobe Creative Cloud
• Premiere Pro
• Photoshop
• Illustrator
• Lightroom
• After Effects
• Motion Graphics
• Storyboarding
• Live Streaming
• Digital Asset Management
• Social Media Publishing
• Content Analytics
• Web Content Accessibility

Job areas

• Creative & Media
• Marketing
• Art & Design
• Education

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