Director of Lifecycle Marketing

Job summary

Lead lifecycle and retention strategies across multiple client accounts, while managing and developing a team of four. Own service design, pricing, profitability, quality standards, scalable processes, and performance reporting to improve customer lifetime value, return on investment, and long-term client growth.

Job details

💼 Director of Lifecycle Marketing 🇨🇦 Toronto, Canada 📃 Role Summary We are seeking a Director of Lifecycle Marketing to lead retention strategies for DTC and CPG brands, drive client growth, and oversee a team of four. This role combines strategic leadership, client management, and service profitability. ✅ Key Responsibilities Lead lifecycle and retention strategies across multiple client accounts. Manage and develop a team of four, including managers. Own service design, pricing, profitability, and client retention. Establish QA standards, scalable processes, and performance reporting. Drive LTV, ROI, and long-term client growth. 🎓 Requirements 7+ years in lifecycle/CRM marketing, with 3+ years in leadership. Strong experience with DTC/e-commerce CRM platforms such as Klaviyo, Braze, or SFMC. Proven agency and multi-client management experience. Experience with pricing, profitability, and team development. Based in or commutable to Toronto, with in-office availability. 🌟 Nice to Have Shopify, SMS, loyalty, and subscription marketing experience. Experience with platform migrations, compliance, and process automation.

What you’ll do

Lead lifecycle and retention strategies across multiple client accounts, while managing and developing a team of four. Own service design, pricing, profitability, quality standards, scalable processes, and performance reporting to improve customer lifetime value, return on investment, and long-term client growth.

Requirements

Requires at least 7 years of lifecycle or CRM marketing experience, including at least 3 years in leadership, plus experience with DTC or e-commerce CRM platforms such as Klaviyo, Braze, or Salesforce Marketing Cloud. Candidates should have agency and multi-client management experience, and experience with pricing, profitability, and team development; they must be based in or commutable to Toronto and available to work in-office.

Listed skills

• Performance Reporting · Preferred
• Quality assurance · Preferred
• Team Leadership · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Lifecycle Marketing
• Retention Strategy
• CRM Marketing
• DTC Marketing
• E-commerce
• Klaviyo
• Braze
• Salesforce Marketing Cloud
• Agency Management
• Client Management
• Team Leadership
• Pricing
• Profitability Management
• Quality Assurance
• Performance Reporting
• Customer Lifetime Value Optimization

Job areas

• Marketing
• Management & Leadership
• Sales
• Consulting