Sr. Associate, Performance Marketing

Job summary

The Sr. Associate will manage the execution of performance marketing campaigns, including launch, daily optimization, and budget pacing across paid social and search channels. They will also analyze performance data to refine tactics and collaborate with the team to support media planning and strategic objectives.

Job details

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar! The Sr. Associate brings the execution lens to an integrated Performance Marketing pod. Working closely with your Manager, you own campaign build, trafficking, daily optimization, pacing, and QA across performance marketing channels, with an emphasis on paid social, while building fluency in the overarching media plan and strategy so you can speak to both sides of the work. What You'll Do Here: Launch, monitor, optimize, and report on media campaigns across paid social channels, with the potential to manage paid search and programmatic campaigns where clients require. Own daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target. Build and traffic campaigns accurately, owning self-QA before every launch. Analyze performance data to refine tactics, and surface in-platform signals, risks, and opportunities to your Manager. Support media planning with actuals, reallocations, and audience execution against the strategic media plan. Run campaign experimentation across audiences, creative, and bidding to identify what drives performance. Evaluate creative and recommend adjustments aligned to platform best practices and client objectives. Join internal and external calls, speaking directly to tactical detail and in-platform campaign structure. Be a key contributor in performance platform calls, clearly articulating active and upcoming campaign plans and implementing platform provided recommendations where applicable. What You Need To Have: 3+ years of media buying experience within paid social. Strong working knowledge of paid search; programmatic experience a strong asset. Strong command of the qualitative and quantitative aspects of paid media. Proficiency in the Google / Microsoft Suite and project management tools (monday.com, Asana, or ClickUp). Strong collaboration, communication, and organizational skills. A keen eye for creative content and current marketing trends. Working understanding of marketing analytics, QA, and optimization best practices. Familiarity with AI-enabled platform features and automation (Advantage+, Performance Max, smart bidding) is a plus. This role has an annual salary range of $70,000 to $85,000. This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us. Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria. Compensation Philosophy: At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels. Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact. AI in Recruitment: Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews. DEI Commitment: Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

What you’ll do

The Sr. Associate will manage the execution of performance marketing campaigns, including launch, daily optimization, and budget pacing across paid social and search channels. They will also analyze performance data to refine tactics and collaborate with the team to support media planning and strategic objectives.

Requirements

Candidates must have at least 3 years of media buying experience with a strong command of paid social and paid search. Proficiency in project management tools and a solid understanding of marketing analytics and optimization best practices are required.

Listed skills

• Data analysis · Preferred
• Google Suite · Preferred
• Quality assurance · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid social
• Paid search
• Programmatic advertising
• Media planning
• Campaign optimization
• Budget pacing
• Data analysis
• Performance marketing
• Google suite
• Microsoft suite
• Monday.com
• Asana
• ClickUp
• Marketing analytics
• QA
• Automation
• Performance Review
• Project Management
• Communication
• Troubleshooting (Problem Solving)
• Marketing
• Organizational Skills
• Collaboration
• Safety Assurance
• Technology Ecosystems
• Marketing Analytics
• Paid Media
• Creativity
• Bidding
• Marketing Channel
• Internal Pay Equity
• Media Planning
• Paving
• Media Buying
• Cultural Responsiveness
• Contextual Advertising
• ClickUp (Software)

Job areas

• Marketing
• Creative & Media
• Data & Analytics
• Performance Marketing Manager
• Marketing Assistant / Associate
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

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