New Business Account Executive

New Business Account Executive Let’s be real…this isn’t a “manage some accounts and send a few emails” kind of role. This is a build role. At VitalEdge Technologies, we’re transforming how heavy equipment dealerships operate…from sales to service to rental to finance. Our platform sits at the center of the dealership, and we’re expanding fast. We’re looking for someone who wants to go win. If you like creating opportunities from scratch, getting in front of decision-makers, and closing meaningful deals that actually change how a business runs…keep reading. This is a remote role with ownership of the entire Canadian market. What You’ll Own: This is a true new business role. You’re not inheriting a book…you’re building one. Create pipeline from zero Prospect into targeted dealer groups, break into competitive accounts, and generate new opportunities consistently. Run full-cycle sales From first call to signed deal…you own the process. Discovery, value story, demo alignment, commercial strategy, close. Sell transformation, not features You’re helping dealerships rethink how they operate…not just swapping software. Build executive relationships Dealer Principals, GMs, CFOs…this is who you’re engaging with and influencing. Develop territory strategy Identify where to play, who to target, and how to win. You’ll operate with autonomy and accountability. Represent VitalEdge in the market Events, onsite visits, industry conversations…you are the brand in your territory. What Success Looks Like: You consistently build and maintain a strong pipeline You close net-new logos in competitive environments You create momentum in your territory…dealers know who you are You bring insights back to the business to shape strategy What We’re Looking For: 3–5+ years in B2B sales, ideally in SaaS or complex solutions Experience hunting…not just managing inbound or existing accounts Comfortable selling to owners and executive-level stakeholders Strong discovery and consultative selling skills Ability to translate operational pain into a clear business case High ownership mentality…you don’t wait, you go Experience in Heavy equipment dealerships Rental, service, or parts operations Sales background in ERP / DMS / operational software environments What to Expect: Remote-first role with ~30–40% travel Large, high-potential territory Competitive base + strong commission upside A team that actually supports winning…product, leadership, and delivery Why VitalEdge? We’re not just another software company. We’re embedded in an industry that’s evolving quickly…and we’re helping lead that change. If you want a role where: you can make a real impact you’re trusted to run your business and your results actually matter …this is that opportunity.

The role focuses on building a new business pipeline from scratch and managing the full sales cycle to acquire new logos in the Canadian market. Responsibilities include engaging executive stakeholders and developing territory strategies to drive operational transformation for heavy equipment dealerships.

Candidates need 3-5+ years of B2B sales experience, preferably in SaaS or complex operational software like ERP/DMS. Experience hunting for new business and selling to executive-level stakeholders in the heavy equipment or rental industry is highly desired.

Identified from the job description. Confirm important requirements above.

• B2B Sales
• SaaS Sales
• Complex Solution Selling
• Pipeline Generation
• Full-cycle Sales
• Consultative Selling
• Executive Relationship Management
• Territory Strategy
• Discovery Skills
• Business Case Development
• Hunting
• Deal Closing

• Sales
• Software
• Technology
• Manufacturing
• Agriculture

Minimum experience

2+ years

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available