Director of Growth

At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously. We’re looking for a Director of Growth Marketing who can turn our product-led motion into a revenue engine. This leader will own the growth marketing strategy and execution across the entire customer lifecycle — while ensuring the systems, data, and processes are in place to measure and scale impact. You’ll be accountable for building predictable, marketing-sourced and influenced revenue, aligning growth strategy with product adoption, and ensuring marketing operations delivers the precision and insights needed to fuel ARR growth. Here’s How You Make an Impact: Growth Marketing & Revenue Acceleration Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets. Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption. Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV. Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization. Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers. Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance. Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers. Marketing Operations & Revenue Infrastructure Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights. Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution. Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes. Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI. Identify opportunities to automate workflows and increase efficiency across the team. You Thrive Here By Possessing the Following: 10+ years of experience in B2B SaaS marketing, with at least 7 years leading growth marketing with revenue accountability. Proven success scaling demand and revenue in a product-led growth environment with deep understanding of PLG metrics: PQLs, activation, CAC/LTV, expansion, and NRR. Expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools. Data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives. Excellent cross-functional collaboration skills; proven ability to partner with Product, Finance, and Data. Leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines. Comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation. Salary: $160,000 - $190,000 CAD Final compensation is determined based on experience, expertise, and role alignment. Most candidates are hired within the middle of the range, with the upper end reserved for those bringing exceptional depth, impact, and immediate autonomy. We also offer: - Bonus Structure - Employer-paid Benefits Plan - Health & Wellness Flex Account - Professional Development Account - Wellness Days - Holiday Shutdown - Wave Days (extra vacation days in the summer) - Get A-Wave Program (work from anywhere in the world up to 90 days) Visit our site to find out more about life at Wave!

The Director of Growth will lead the growth marketing strategy to drive acquisition, activation, and expansion while turning product-led motion into a revenue engine. They will also oversee marketing operations, managing the tech stack and data infrastructure to ensure accurate attribution and scalable campaign processes.

Candidates must have over 10 years of B2B SaaS marketing experience, including at least 7 years in a leadership role with revenue accountability. Expertise in PLG metrics, marketing automation platforms like Braze, and data analytics tools is required.

• Bonus Structure • Employer-paid Benefits Plan • Health & Wellness Flex Account • Professional Development Account • Wellness Days • Holiday Shutdown • Wave Days • Get A-Wave Program (work from anywhere up to 90 days)

• Data analysisPreferred

Identified from the job description. Confirm important requirements above.

• Growth Marketing Strategy
• Revenue Acceleration
• Lifecycle Marketing
• Product-Led Growth
• Marketing Operations
• Data Analysis
• Marketing Automation
• Campaign Optimization
• Budget Allocation
• Team Leadership
• Cross-functional Collaboration
• Experimentation
• Customer Acquisition
• Churn Reduction
• LTV Maximization
• Attribution Modeling

• Marketing
• Management & Leadership
• Software
• Data & Analytics

Minimum experience

10+ years

Posting language

English

Working hours

40 hours per week

Seniority

Director