Sales Representative

Job summary

The Sales Representative will proactively prospect and hunt for new business across the construction and material handling industries. They are responsible for managing their own territory, conducting equipment demonstrations, and building long-term customer relationships to close sales.

Job details

Build the Pipeline. Win the Business. Own Your Territory. Build your territory across Edmonton and Alberta by prospecting for new business, developing strong customer relationships, and closing equipment sales and rental opportunities. We are hiring two Sales Representatives - one focused on Material Handling and one focused on Heavy Construction. This is a true hunter role for a driven, competitive salesperson who enjoys being in the field, uncovering opportunities, and turning conversations into deals. WHY THIS IS A STRONG MOVE FOR YOU: Uncapped Earning Potential: $70,000–$120,000+ earning potential with uncapped commission, giving you the opportunity to directly influence your income through your sales performance. Own Your Territory: Build and manage your own pipeline across Edmonton and Alberta. Prospect, visit customers, uncover opportunities, and develop your own book of business. Growth Opportunity: Step into an expanding territory with real opportunity to win new business, grow existing accounts, and build something of your own with the backing of a 120-year industry leader. HOW YOU'LL MAKE AN IMPACT HERE: Hunt for New Business: Proactively prospect, make cold outreach, visit customers, and open new doors across construction, industrial, and other key industries. Sell Solutions: Understand customer needs and recommend the right material handling OR heavy construction equipment sales solutions. Win & Grow Accounts: Build long-term customer relationships, conduct equipment walkarounds and demonstrations, and turn opportunities into lasting business. WHAT WE OFFER: Compensation: $70,000–$120,000+ earning potential with uncapped commission. Company Vehicle: Provided to support your territory and customer visits. Wellness: 100% premium-paid health benefits, $200 HSA, $200 Lifestyle Spending Account. Savings: 3% RRSP matching. Vacation: 3 weeks of paid vacation. Career Growth: Long-term career opportunities with a respected industry leader and a company that is continuing to expand across Western Canada. WHO WE ARE As a Platinum Certified Canada's Best Managed Company and a Top Employer in BC, Wesgroup Equipment supports customers across Western Canada through our family of brands — Williams Machinery, Westerra Equipment, and WE Rent. For over 120 years, we have delivered premium equipment and service solutions that keep our customers up and running. Position Disclaimer: This posting provides a brief overview of the position. Additional details regarding duties, responsibilities, and expectations will be provided during the hiring process as applicable. Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@westerraequipment.com. Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.

What you’ll do

The Sales Representative will proactively prospect and hunt for new business across the construction and material handling industries. They are responsible for managing their own territory, conducting equipment demonstrations, and building long-term customer relationships to close sales.

Requirements

The role requires a driven and competitive salesperson with experience in field sales and territory management. Candidates must be comfortable with cold outreach and possess the ability to uncover and convert new business opportunities.

Benefits

• Health benefits
• Health spending account
• Lifestyle spending account
• RRSP matching
• Paid vacation
• Company vehicle

Listed skills

• Territory Management · Preferred
• Sales · Preferred
• Negotiation · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Prospecting
• Cold outreach
• Relationship management
• Negotiation
• Equipment demonstration
• Territory management
• Business development
• Influencing Skills
• Influencing Without Authority
• Sales Prospecting
• Construction
• Machinery
• Material Handling
• Demonstration Skills

Job areas

• Sales
• Construction
• Manufacturing
• Logistics
• Sales Representative
• Sales Representative (General)
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

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