Marketing Lead

Job summary

You will build the marketing function for the new Toronto campus from the ground up, including demand generation, brand presence, and digital infrastructure. You will personally execute the marketing plan, manage paid campaigns, configure CRM journeys, and collaborate with the Admissions Lead to meet enrolment targets.

Job details

Marketing Lead – Canada Toronto, Ontario Permanent, Full Time About Whitecliffe Global Whitecliffe is a leading independent tertiary institution, renowned for delivering innovative, industry-connected education. With campuses in New Zealand, Canada, Germany and Australia, we pride ourselves on having teaching staff with extensive industry experience who support our graduates to turn creativity into a career. Whitecliffe University of Applied Sciences, Canada is the group's newest operation. Our Toronto campus opens its doors to its first cohort in January 2027, launching with the Master of Creative Art Therapy – a programme that sits precisely at the intersection Whitecliffe exists to serve: creative practice translated into professional, clinical outcome. About the role We're looking for a hands-on, commercially-minded Marketing Lead to build the marketing function for Whitecliffe Canada from the ground up. There is no established brand presence in Canada yet, no historic pipeline and no local marketing team – just a campus, a programme, a proven group brand platform to draw on, and a first intake to fill. You'll own demand generation, brand presence and digital infrastructure for the Toronto campus: writing the marketing plan and then executing it personally – building web pages, configuring CRM journeys in Microsoft Dynamics 365, running paid campaigns, producing content, and staffing recruitment events. You'll work hand-in-glove with the Admissions Lead, sharing accountability for a single enrolment number, and report to the Chief Commercial Officer, Whitecliffe Global. This is a genuine opportunity to build, in market, the marketing engine that Whitecliffe Canada will run on for years to come. About you You're a builder rather than an administrator – someone who is energised by an empty channel plan and would rather ship something this week than perfect it for next quarter. You bring full-cycle, hands-on marketing execution across digital, paid media, content and CRM, and you're comfortable being measured on enrolments rather than impressions. You're self-directed, evidence-led, and energised by working in a creative, values-driven environment. What you will bring 5+ years in marketing with substantial hands-on execution across digital channels – not a purely strategic or agency-managing background Demonstrated full-cycle ownership: you've personally built and run the plan, the pages, the campaigns and the reporting, ideally in a small team or market-entry context Strong paid media capability with direct platform experience across Google Ads and paid social (Meta, LinkedIn), including campaign build, optimisation and budget management Practical web capability: building and editing pages, landing pages and forms within an established CMS and design system Hands-on CRM and marketing automation experience – building forms, journeys, segmentation and lead scoring (Microsoft Dynamics 365 / Customer Insights experience desirable) Analytical fluency: GA4, attribution, funnel analysis and the ability to build and interpret performance reporting to a commercial standard Content capability across copy, social and short-form video, with the judgement to know when to produce in-house and when to commission A collaborative, customer-focused approach – with the communication skills to work closely with Admissions and non-technical stakeholders Legally entitled to work in Canada and able to work on campus in Toronto If this sounds like you and you'd like to find out more – Apply Now! Whitecliffe is committed to ensuring an inclusive and accessible recruitment process. If you require any support or adjustments during the application or interview process, please let us know how we can support!

What you’ll do

You will build the marketing function for the new Toronto campus from the ground up, including demand generation, brand presence, and digital infrastructure. You will personally execute the marketing plan, manage paid campaigns, configure CRM journeys, and collaborate with the Admissions Lead to meet enrolment targets.

Requirements

The role requires 5+ years of hands-on marketing experience with a proven track record in digital channels, paid media, and CRM management. Candidates must be self-directed builders capable of managing full-cycle marketing execution and performance reporting in a market-entry environment.

Listed skills

• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Strategy
• Digital Marketing
• Paid Media
• Google Ads
• Meta Ads
• LinkedIn Ads
• CRM
• Microsoft Dynamics 365
• Web Development
• Content Creation
• GA4
• Funnel Analysis
• Lead Scoring
• Marketing Automation
• Copywriting
• Video Production
• Budget Management
• Performance Reporting
• Accountability
• Creative Arts Therapy
• Digital Channels
• Self-Discipline
• Editing
• Teaching
• Customer Relationship Management
• Customer Service
• Communication
• Creativity
• Demand Generation
• Marketing
• Innovation
• Lead Generation
• Marketing Planning
• Web Pages
• Writing

Job areas

• Marketing
• Education
• Management & Leadership
• Creative & Media
• Marketing Lead
• Marketing Strategist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

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