AI Creative Lead

### Who you are - The ideal candidate will have a strong background in 3 areas (a) creative briefing and strategy (b) AI video prompting and generation (3) editing direct response creatives for paid social platforms such as Meta, TikTok, and YouTube, with a proven ability to produce high-volume, conversion-focused video content efficiently - If you’re obsessed with hooks, pacing, and platform-specific storytelling—and you can move quickly without losing taste—you’ll thrive here - Minimum of 4 years of proven experience editing direct response performance creatives for paid social media platforms (Meta, TikTok, YouTube, etc.) - Strong understanding of conversion-focused storytelling, prompting, and editing techniques including hooks, pacing, storytelling, and call-to-action structures - Demonstrated ability to produce high-volume creative output in a fast-paced, test-and-learn environment - Hands-on experience utilizing AI video generation (eg Remotion) and enhancement tools within production workflows - Proficiency with core editing software such as CapCut, Adobe Premiere Pro, or equivalent - Proficiency with AI and technical tools such as Higgsfield, Google V3/Gemini workflows, Sora, Kling, or similar AI platforms - Working knowledge of creative design tools like Canva, Photoshop, or Figma - Ability to interpret creative briefs and execute with minimal revisions and oversight - Strong communication skills and comfort participating in real-time feedback sessions - Experience managing multiple creative experiments simultaneously while maintaining speed and quality - Understanding of AI-assisted editing techniques, including both overt AI creative and realistic AI integrations - A portfolio showcasing direct response and AI-enhanced video work - You move fast but care a lot about taste and details - Proficiency is Adobe Premiere Pro is cool but CapCut or something lightweight should be your primary NLE - You’re comfortable getting direct creative feedback and iterating quickly - You love studying what works on TikTok/Reels/Shorts and can explain why a clip hits - You’re proactive: if a hook isn’t working, you suggest alternatives ### What the job involves - We are seeking a highly-skilled and performance-oriented AI Creative Lead to join our creative team. This role reports directly to our Creative Director and is a full-time position based remotely. The team operates in US hours but this hire can be located globally - The role requires experience with AI-enhanced workflows to accelerate production cycles, improve creative quality, and reduce revision loops - Note that most of utilized footage will be generated from AI rather than from UGC creators - As an experienced “fullstack” AI video creator you will collaborate closely with a small, high-agency team of growth marketers and in-house creators to ensure the delivery of assets that drive conversion - This position offers an exciting opportunity to be at the forefront of AI-driven creative production in a fast-paced, high-growth startup environment - Produce high-quality paid social performance creatives optimized for conversions and engagement end-to-end - Deliver a high volume of creative assets with minimal revision cycles; there is opportunity to build a team but you need to prove yourself as a strong creator first - Integrate AI tools into the production workflow to accelerate output and enhance creative quality - Create both AI-forward and AI-assisted realistic video content, continuously testing new workflows for performance improvements - Collaborate closely with Creative Director to create and refine briefs and team processes - Think about how we can stay at the forefront of AI creative ads ### Benefits - Competitive Salary and Equity - Health Benefits - Generous PTO - Work from Home Equipment - 100% Remote Friendly - Annual COmpany Off-sites

• Competitive Salary and Equity • Health Benefits • Generous PTO • Work from Home Equipment • 100% Remote Friendly • Annual Company Off-sites