Sr. Manager, Product Marketing

About the role: You've been doing PMM at a B2B SaaS company where positioning lives in committee, gets edited to mush, and ships six months after the product. The product team builds, you get the deck a week before launch, and “messaging” is whatever survives the legal review. You've built AI-assisted research and drafting workflows on your own because the official process is too slow. This is that job, inverted. We're shipping six product marketing campaigns over the next year — cloud marketplace orchestration, account-based co-sell, AI agents, network account master, ecosystem business management category leadership, and partner desk PLG. Each one has a real buyer, a complex mechanical capability that no one else can do, and customer deployments to anchor the story. You'll take the raw ingredients — the platform capabilities, the customer use cases, the competitive intel — and turn them into long-form positioning, sales enablement, web copy, Octave entities, and launch programs. You'll work directly with the CEO, the CPO, and the PM team. You won't ask permission to use Claude. Key Responsibilities: Campaign-Level Positioning & Storytelling You'll author long-form positioning documents (5–7 pages) for each of the six FY27 product marketing campaigns, iterating with the CEO, CPO, and PM team until the facts are right — then deriving web copy, sales decks, one-pagers, demo scripts, and Octave entities from that foundation. The role requires translating complex platform capabilities like account-based co-sell, network account master, AI agents, and MCP into market-facing language that resonates with the partnership operator persona. You'll own the canonical narrative for each campaign, with every downstream asset tracing back to your source doc. Sales Enablement & Launch Programs You'll train BDRs, AEs, and CSMs on new positioning and build enablement assets that make complex capabilities understandable in the field within one quarter of release. Demo scripts, talk tracks, objection handling, and competitive intel are maintained as living artifacts. You'll also run quarterly launch programs for new product releases, coordinating across product, brand and campaigns, and sales. Customer & Market Intelligence You'll use Sybill, customer call transcripts, partner roundtables, and competitor research to keep positioning current, feeding insights back to product and brand teams on an ongoing basis. Part of the role is identifying which customer deployments unlock which campaigns and partnering with CS to source case studies, quotes, and reference accounts. You'll own Octave as the canonical source of WorkSpan positioning — covering value props, personas, buyer signals, and competitive battlecards. AI-Native PMM Workflow You'll use Claude, Octave, deep research, and other AI tools as your default — drafting in Claude is the baseline, not the exception. This includes building PMM workflows like skill files, prompts, and templates that compound value across the team. The expectation is operating at 3–5x the throughput of a traditional PMM by leveraging AI for first drafts, research synthesis, and asset derivation. Qualifications: 5–7+ years in B2B SaaS product marketing with measurable wins on launch programs, category creation, or competitive displacement. You've worked on complex platform products where the value isn't obvious from the UI — think orchestration, infrastructure, and multi-stakeholder workflows. You've fought to own positioning end-to-end and won. And you instinctively reach for AI tools to compress drafting, research, and synthesis — it's just how you work.

The role involves creating long-form positioning and narratives for six major product campaigns and translating complex platform capabilities into market-facing language. You will also lead sales enablement, run quarterly launch programs, and leverage AI tools to accelerate PMM workflows.

Requires 5-7+ years of B2B SaaS product marketing experience with a track record in category creation or competitive displacement. Candidates must have experience with complex platform products and a native proficiency in using AI tools for research and drafting.

Identified from the job description. Confirm important requirements above.

• Product Marketing
• Positioning
• Storytelling
• Sales Enablement
• Market Intelligence
• AI Prompting
• Campaign Management
• Competitive Analysis
• B2B SaaS
• Content Strategy
• Customer Research
• Launch Planning

• Marketing
• Software
• Management & Leadership
• Technology
• Sales

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week