Marketing Lead

Job Description What if you could redefine what's possible? With us, you can. With us, you can. You want Purpose. Growth. Opportunity. People who get it. We are the home of ambitious, passionate, and innovative world shapers. With an unmatched breadth and depth of engineering, advisory and science‑based expertise, our global minds unite to power local solutions. We are pathfinders and impact makers. We are Visioneers. We are WSP The OpportunityBuild the Future with Us As a Marketing Lead; you will play a key role in advancing WSP’s growth marketing strategy across Canada, shaping and deploying marketing plans that align with WSP’s strategic objectives, brand priorities, and business targets. This role contributes directly to increasing brand awareness and familiarity, supporting business development and work winning, and helping talent acquisition efforts across Canada. You will help translate strategy into locally relevant action, partnering with leaders, stakeholders, and marketing and communications colleagues to deliver initiatives that strengthen WSP’s position in the market. Your Impact Translate global and regional marketing strategies into locally relevant initiatives for the Canadian market. Shape and deliver marketing initiatives to support regional growth areas as well as work winning strategies. Build and maintain strong partnerships with key sector stakeholders. Regularly report on the performance and ROI of marketing initiatives. Collaborate with Marketing and Communications colleagues globally and in corporate services. Ensure all initiatives adhere to established processes, deadlines, and budgets. The Skills That Set You Apart Bachelor’s degree in marketing or business administration 8+ years of specialization shaping and deploying B2B or services marketing strategies. Strong interpersonal skills and significant experience working with senior leadership teams and other key stakeholders. Strong experience engaging clients through the full marketing mix. Excellent verbal and written communication skills. Excellent knowledge of marketing and communication technologies and tools, including AI. Experience in a global engineering consulting or similar environment is an asset. Ability to work autonomously and lead projects with minimal supervision. Excellent project management skills and business acumen, with the ability to manage competing priorities. Experience collaborating with global teams and senior leaders. Creative and innovative thinking, with responsiveness to marketing industry changes and the ability to adapt to evolving channels, tactics, and opportunities. Strong interest in developing knowledge of current marketplace trends. Why Choose WSP? Why Choose WSP? We exist to shape communities to advance humanity. The brightest engineers, advisors and scientists from across the globe call WSP home. Proudly Canadian – we are a Top 100 Employer in Canada for 2026. A global community of brilliant minds – your next idea, mentor, or opportunity is always within reach. Limitless opportunities start here. Whether it’s across the country or around the globe, we help you tailor your role to match your ambition — because your growth drives ours. Flexible work, real balance – we recognize the importance of balance in our lives and encourage you to prioritize the balance in yours. #WeAreWSP Compensation AB, BC, NT, NU, SK & YT: $93,700 - 124,200 MB & ON: $85,500 - 117,800 NB, NL, NS, PE & QC: $84,700 - 112,400 Disclosure: The final salary awarded for this role may vary from the above range based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. The wage range provided in this job posting may be subject to change for business purposes. Ready to Shape What’s Possible? Bring your strategic marketing expertise, collaborative mindset, and passion for meaningful impact to a role where your work will help strengthen WSP’s brand, support growth across Canada, and connect people, clients, and communities to the opportunities ahead. Join us and help shape the future of marketing at WSP. About Us At WSP, we exist to shape communities to advance humanity. It’s why we bring people together who are wired to solve complex challenges - engineers, scientists, advisors, and technical experts who are driven by a common passion - to redefine what’s possible and shape what comes next. We are Visioneers. As one of the world’s leading professional services firms, we partner with clients across transportation, infrastructure, environment, buildings, energy, water, mining and metals. We pair deep local knowledge with global insights to pioneer solutions designed to leave a lasting, positive impact. At WSP, you’ll join a community of brilliant minds that push boundaries every day - applying deep expertise and fuelling innovation to help create a more connected and resilient future. Here, your ideas are valued, your growth is supported, and you are encouraged to bring your authentic self to work. We empower our people to collaborate across disciplines, challenge the status quo, and shape a career with purpose. Join us. Please Note: Health and Safety is a core paramount value of WSP. Given the importance of keeping one another safe it is expected that you comply with our Health, Safety & Environment (HSE) policy at all times as well as client HSE policies when working at client locations. Full details here . Some safety-sensitive positions involve fieldwork and may include work in a variety of environmental conditions, such as remote or isolated areas, working alone, and in inclement weather (within safe and reasonable limits). WSP welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. WSP is committed to the principles of employment equity. Only the candidates selected will be contacted. WSP does not accept unsolicited resumes from agencies. Full details here .

Develop and execute growth marketing strategies across Canada to increase brand awareness and support business development. Partner with senior leadership and global teams to translate regional strategies into actionable local initiatives.

Requires a bachelor's degree in marketing or business administration and over 8 years of experience in B2B or services marketing. Candidates must possess strong interpersonal skills, project management expertise, and proficiency with marketing technologies including AI.

• Flexible work • Real balance

• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• B2B Marketing
• Growth Marketing Strategy
• Stakeholder Management
• Project Management
• Business Acumen
• Communication Skills
• Marketing Technology
• AI Tools
• Client Engagement
• Strategic Planning
• Budget Management
• Reporting and ROI Analysis
• Creative Thinking
• Marketplace Trend Analysis

• Marketing
• Management & Leadership
• Consulting

Minimum education

Bachelor’s degree

Minimum experience

5+ years

Apply by

Aug 22, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level