Marketing Director

Job summary

Lead marketing strategy, brand development, and integrated campaigns across Yunshang Group’s restaurant brands, including digital, social, promotional, and public relations initiatives. Manage the marketing team, budgets, vendors, and cross-functional coordination while analyzing performance and reporting recommendations to senior management.

Job details

About Yunshang Group Yunshang Group is a growing restaurant group in Canada, managing a portfolio of established and emerging Asian dining brands, including Yunshang Rice Noodle and other restaurant concepts. As we continue to expand, we are looking for an experienced and creative Marketing Director to lead the marketing strategy, brand development, and promotional initiatives across all brands under Yunshang Group. This role is ideal for a strategic thinker and hands-on leader who understands the restaurant industry, consumer behaviour, and how to translate marketing initiatives into measurable business results. Key Responsibilities 1. Marketing Strategy & Brand Management Develop and execute comprehensive marketing strategies for all brands under Yunshang Group. Oversee brand positioning, messaging, visual identity, and marketing consistency across multiple restaurant concepts. Develop annual and seasonal marketing plans aligned with business objectives. Support new brand development, restaurant openings, and market expansion. Identify market trends, consumer insights, and growth opportunities. 2. Marketing Campaigns & Promotions Plan, manage, and execute integrated marketing campaigns, including seasonal promotions, product launches, and customer engagement initiatives. Collaborate with operations and management teams to develop marketing initiatives that drive traffic, sales, and customer retention. Oversee campaign execution across digital, social media, in-store, and traditional marketing channels. Evaluate campaign performance and optimize marketing strategies based on results. 3. Digital Marketing & Social Media Lead digital marketing strategies across platforms including Instagram, Google, Facebook, and Xiaohongshu (RED). Oversee content planning, social media management, paid advertising, and influencer/KOL collaborations. Manage relationships with creative agencies, photographers, videographers, and other external partners. Monitor digital marketing performance, audience engagement, and campaign effectiveness. 4. Brand Communications & Public Relations Develop and maintain a consistent brand voice across all customer touchpoints. Manage public relations, media collaborations, community partnerships, and brand reputation. Support customer communications and coordinate marketing responses to brand-related issues when needed. Develop community engagement initiatives that strengthen brand awareness and customer loyalty. 5. Cross-Functional Collaboration & Team Leadership Lead and manage the marketing team, ensuring effective planning, execution, and accountability. Work closely with senior management, restaurant operations, and product development teams to align marketing initiatives with business priorities. Coordinate marketing activities across multiple restaurant locations and brands. Manage marketing budgets, project timelines, and external vendor relationships. Establish clear marketing workflows and maintain effective communication across departments. 6. Marketing Performance & Reporting Monitor and analyze marketing KPIs, including campaign performance, customer acquisition, engagement, and sales impact. Provide regular marketing reports, insights, and recommendations to senior management. Manage marketing budgets and evaluate return on marketing investment. Continuously identify opportunities to improve marketing efficiency and effectiveness. Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 5+ years of marketing experience, preferably in the restaurant, hospitality, food &beverage, or consumer lifestyle industries. Previous experience managing multiple brands, locations, or marketing projects is strongly preferred. Proven ability to develop marketing strategies and independently lead campaigns from concept to execution. Strong understanding of digital marketing, social media platforms, paid advertising, and influencer marketing. Excellent project management, communication, and organizational skills. Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies. Experience managing creative teams, external agencies, and marketing budgets. Ability to thrive in a fast-paced, multi-brand environment. Proficiency in English & Mandarin is required. We are looking for someone who is: Strategic yet hands-on: Able to see the bigger picture while actively driving execution. Creative and commercially minded: Understands both brand building and business performance. Independent and accountable: Comfortable taking ownership of projects and delivering results. Collaborative: Able to work effectively with management, operations, and external partners. Adaptable: Comfortable managing multiple brands, competing priorities, and evolving business needs. Why Join Yunshang Group? Opportunity to lead marketing across a growing portfolio of restaurant brands. Direct involvement in brand development, new restaurant openings, and business expansion. A dynamic role combining creative strategy, brand building, and commercial growth. Opportunity to make a meaningful impact on the group's long-term brand development. To apply, please submit your resume and, if available, a portfolio or examples of previous marketing campaigns and brand projects. Pay: $100,000.00-$150,000.00 per year Education: Bachelor's Degree (required) Experience:Marketing: 5+ years (required) Language: English (required) Mandarin (required) Work Location: In person

What you’ll do

Lead marketing strategy, brand development, and integrated campaigns across Yunshang Group’s restaurant brands, including digital, social, promotional, and public relations initiatives. Manage the marketing team, budgets, vendors, and cross-functional coordination while analyzing performance and reporting recommendations to senior management.

Requirements

A bachelor’s degree in Marketing, Business, Communications, or a related field and at least five years of marketing experience are required; restaurant, hospitality, food and beverage, or consumer lifestyle experience is preferred. Candidates should have experience leading multi-brand campaigns, digital and social marketing, teams and budgets, and be proficient in English and Mandarin.

Listed skills

• Campaign Management · Preferred
• Social Media Marketing · Preferred
• Team Leadership · Preferred
• Project management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Strategy
• Brand Management
• Campaign Management
• Digital Marketing
• Social Media Marketing
• Paid Advertising
• Influencer Marketing
• Public Relations
• Market Research
• Consumer Insights
• Project Management
• Team Leadership
• Budget Management
• Marketing Analytics
• Cross-Functional Collaboration
• Mandarin

Job areas

• Marketing
• Management & Leadership
• Food & Beverage
• Hospitality
• Creative & Media