Director of Social Commerce

Job summary

Own the United States social commerce strategy and commercial performance, building a scalable TikTok Shop creator and affiliate engine with a target of $1 million in monthly GMV. Develop creator programs, channel economics, systems, reporting, and a lean team, then expand social commerce across YouTube Shopping, Meta, and other channels.

Job details

Director of Social Commerce Fully remote Competitive base plus bonus tied to channel performance I’m helping an exceptional founder led consumer brand find someone to head up social commerce and turn TikTok Shop into a major commercial channel. This is a genuinely exciting opportunity. The business has created a brilliant, category defining travel product, sold more than 3.7 million units across over 100 countries and built a brand with a highly engaged international customer base. TikTok Shop is already generating six figure monthly GMV and millions of impressions, despite never having a true owner. The founders have seen enough to know the potential is significant and are now making social commerce one of their biggest strategic bets. The immediate goal is to build a repeatable creator and commercial engine capable of reaching $1 million in monthly TikTok Shop GMV. You will own: • The United States social commerce strategy and commercial performance • Creator acquisition, outreach, sampling and onboarding at scale • Creator tiering, incentives, education and community • Identifying patterns in winning content and turning them into better creator briefs • Channel economics across commission, advertising, sampling and profitability • TikTok creator events and relevant industry gatherings • The systems, processes and reporting needed to scale consistently • Building and leading a lean, high performing team This is not a role for someone who wants to manage an established machine. You will build it. Initially, you will be close to the detail and prepared to test, learn and solve problems quickly. As the channel matures, the role will develop into broader strategic ownership across social commerce, including launching YouTube Shopping and helping successful creator content drive growth across Meta and other channels. We are looking for someone who has personally driven meaningful TikTok Shop growth for a consumer brand and understands how to build a creator affiliate programme at serious scale. You should be commercial, data led, resourceful and comfortable moving between strategy and execution. You will communicate directly, challenge assumptions and take genuine ownership of the outcome. The role is remote with some travel to creator and platform events required. If you have built real TikTok Shop growth and want the opportunity to own a major channel from the ground up, I would love to speak. Please apply or message me directly for the full brief.

What you’ll do

Own the United States social commerce strategy and commercial performance, building a scalable TikTok Shop creator and affiliate engine with a target of $1 million in monthly GMV. Develop creator programs, channel economics, systems, reporting, and a lean team, then expand social commerce across YouTube Shopping, Meta, and other channels.

Requirements

Candidates should have personally driven significant TikTok Shop growth for a consumer brand and built a creator affiliate program at scale. They should be commercially minded, data-driven, resourceful, comfortable with both strategy and hands-on execution, and willing to travel to creator and platform events.

Listed skills

• Reporting · Preferred
• Team Leadership · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Commerce Strategy
• TikTok Shop Growth
• Creator Acquisition
• Affiliate Program Management
• Creator Onboarding
• Creator Community Management
• Content Analysis
• Creator Brief Development
• Channel Economics
• Performance Marketing
• Profitability Analysis
• Reporting
• Team Leadership
• Strategic Planning
• Data-Driven Decision-Making
• YouTube Shopping

Job areas

• Marketing
• Management & Leadership
• Sales
• Data & Analytics