Manager, Connection Planning
- Toronto, ON
- Hybrid
- Posted Aug 27, 2026
- 1 position
$70,000–$80,000 / year
Opens an external site
- Employment type
- Full-time
- Experience level
- Senior · 5+ years
- Minimum education
- Bachelor’s degree
- Posting language
- English
- Working hours
- 40 hours per week
- Office presence
- 3 days per week
Job summary
The Media Planning Manager is responsible for supervising integrated media planning, leading team development, and ensuring media executions align with client objectives. They will manage day-to-day planning requirements, oversee financial controls, and foster strong internal and external partnerships.
Job details
Agency: UM Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Position Summary The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business. The Media Planning Manager will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions. Key Responsibilities Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief. · Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution. · Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current. · Ensure that all media plans adhere to the agency's values, philosophies and processes. · Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients. · Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check-ins as required. · Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required. · Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs). · Inform leadership of potential challenges and opportunities as it relates to client and/or people management. · Influence decision making by encouraging appropriate strategies and benefits of offerings to clients. · Participate in additional agency/team projects and new business presentations as required. · Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion. Desired Skills & Experience Professional or educational background in Marketing and/or Advertising would give leverage to this application. · Manager level of experience in integrated media planning. · History of developing positive on-going business relationships with a focus on client service. · Ability to develop and foster solid relationships and partnerships, both internally and externally. · Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning. · Previous experience managing and developing employees. · Proactive approach to problem solving, supporting the team, self-development, etc. · Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) would give leverage to this application. · Curiosity, with a passion for continuous development. · Experience with presenting. · Excellent communication skills (both written and verbal). · Independent thinker with highly developed organizational skills and solid attention to detail and accuracy. · Ability to work collaboratively as well as independently. · Proficient in Microsoft Office Suite (Word, Excel and PowerPoint). · Ability to travel as required. Salary Range: $70,000 - $80,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
What you’ll do
The Media Planning Manager is responsible for supervising integrated media planning, leading team development, and ensuring media executions align with client objectives. They will manage day-to-day planning requirements, oversee financial controls, and foster strong internal and external partnerships.
Requirements
Candidates should have a professional or educational background in Marketing or Advertising and previous experience in integrated media planning and team management. Proficiency in media research tools and strong communication, organizational, and analytical skills are required.
Listed skills
- Team Leadership · Preferred
- Communication Skills · Preferred
- Client Relationship Management · Preferred
- Microsoft Office Suite · Preferred
Other relevant skills
Identified from the job description. Confirm important requirements above.
- Media planning
- Integrated media strategy
- Client relationship management
- Team leadership
- Performance feedback
- Media research tools
- Clear Decisions
- Vividata
- Neilson
- Prisma
- Microsoft Office Suite
- Communication skills
- Strategic planning
- Budget control
- Presentation skills
- Analytical skills
- Independent Thinking
- Business Presentations
- Influencing Skills
- Continuous Development
- Influencing Without Authority
- People Management
- Accountability
- Self Development
- Organizational Skills
- Business Objectives
- Curiosity
- Media Planning
- Planning
- Microsoft Excel
- Research
- Billing
- Decision Making
- Communication
- Leadership
- Marketing
- Problem Solving
- Key Performance Indicators (KPIs)
- Mentorship
- Microsoft Office
- Microsoft PowerPoint
- Presentations
- Coaching
- Writing
- Detail Oriented
Job areas
- Creative & Media
- Marketing
- Management & Leadership
- Consulting
- Connections Manager
- Director of Urban / Transportation Planning
- Town and Traffic Planners
- Urban and Regional Planners
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