Senior Performance Media Associate, Planning

Job summary

The role involves supporting the execution, reporting, and optimization of performance media campaigns across various digital channels. Responsibilities include maintaining media plans, managing campaign trafficking, and identifying performance insights to support client goals.

Job details

Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Critical Mass is hiring a Senior Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes. You will: Assist in building and maintaining media plans across digital channels Support campaign setup, trafficking, QA, and tracking implementation Maintain reporting dashboards and performance tracking systems Ensure campaign details align with strategic direction and client goals Compile campaign performance data and support reporting deliverables Identify initial insights and optimization opportunities Support A/B testing and performance evaluation efforts Assist in translating data into basic client-facing summaries Support day-to-day client requests and internal coordination Work closely with Managers and Directors to execute media strategies Maintain documentation, trafficking sheets, and reporting accuracy Participate in training and skill development across media platforms You have: 1–3 years of experience in media, marketing, or advertising Exposure to digital media channels such as Search, Social, or Programmatic Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS) Strong attention to detail and organizational skills Willingness to learn performance media strategy and execution What We Offer Global maternity and parental leave Competitive benefits packages Vacation, compassionate leave, personal/sick days, and flex days Access to online services for families and new parents Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 13 affinity groups Internal learning and development programs Enterprise-wide employee discounts Toronto: $60,000-$80,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

What you’ll do

The role involves supporting the execution, reporting, and optimization of performance media campaigns across various digital channels. Responsibilities include maintaining media plans, managing campaign trafficking, and identifying performance insights to support client goals.

Requirements

Candidates should have 1–3 years of experience in media, marketing, or advertising with exposure to digital channels. Strong attention to detail, organizational skills, and a basic understanding of campaign metrics like CTR, CPC, and ROAS are required.

Benefits

• Global maternity and parental leave • Competitive benefits packages • Vacation • Compassionate leave • Personal/sick days • Flex days • Access to online services for families and new parents • Early dismissal Fridays • Affinity groups • Internal learning and development programs • Employee discounts

Listed skills

• Quality assurance · Preferred
• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Media planning
• Performance media
• Digital marketing
• Campaign management
• Data analysis
• Reporting
• Trafficking
• QA
• Search advertising
• Social media advertising
• Programmatic advertising
• A/B testing
• Media strategy
• Client coordination
• Performance tracking
• Organizational Skills
• Digital Channels
• Media Planning
• Learning and Development Programs and Policies
• Willingness To Learn
• Compassion
• Planning
• A/B Testing
• Dashboard
• Marketing
• Media Strategy
• Online Service Provider
• Performance Review
• Safety Assurance
• Coordinating
• Detail Oriented

Job areas

• Marketing
• Creative & Media
• Data & Analytics
• Planning/Performance Director
• Media Planner / Buyer
• Buyers
• Public Relations Specialists