Social Practice Lead

Job summary

The Social Practice Lead will develop and execute paid social amplification strategies for influencer content while managing day-to-day campaign operations. They will collaborate with internal teams and clients to analyze performance data and provide actionable insights to maximize campaign results.

Job details

Agency: Omnicom Media Job Function: Production Job Subfunction: Content Production Job Description: Do you dream of helping bring influencer marketing campaigns to life by managing day-to-day operations, building strong relationships with content creators, and ensuring projects run smoothly from start to finish? This could be the beginning of your story at Omnicom! With us, you'll have the freedom to take the place that's rightfully yours. WHO WE ARE Creo, a division of Omnicom Media, is Omnicom’s data-driven influencer marketing solution. Creo plans, activates, and measures the impact of influencer marketing as a media channel. YOUR MANDATE You will join the Creo team as a Social Practice Lead. In this role, you will be responsible for developing and executing paid social amplification strategies for influencer-created content across social and digital platforms. This position is available in Toronto or Montréal. ON A DAY-TO-DAY BASIS, YOU WILL: Develop paid social media strategies to achieve your clients' objectives, working closely with Influencer Marketing Specialists, Creative teams, and Data teams. Advise, support, and negotiate with partners while celebrating campaign successes, identifying opportunities for improvement, and recommending solutions to overcome challenges. Develop and execute high-performing strategies by leveraging Omnicom Media best practices, while ensuring flawless execution in a fast-paced environment. Manage campaign execution and ongoing optimization using a variety of performance tools, while delivering campaign reports, analyses, and actionable recommendations. Analyze campaign performance data to uncover insights and recommend optimizations that maximize campaign results. Collaborate closely with internal teams, clients, and external partners (Sales, Product Development, Analytics, etc.) to ensure seamless execution of client strategies. WE WANT TO KNOW YOU IF YOU HAVE: A college diploma or bachelor's degree in Marketing, Business, or a related field. 4+ years of experience in social media, client account management, or digital marketing, ideally in a leadership or supervisory role. Proven experience building long-term client relationships and delivering outstanding results with a strong sense of ownership and accountability. Strong expertise in at least two of the following platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, X, and Twitch. Expertise in audience strategy and targeting. Experience with risk management and a solid understanding of media transparency best practices. Excellent analytical, problem-solving, and decision-making skills. Experience with Marketing Technology (MarTech) or Advertising Technology (AdTech) solutions Bilingualism (French and English) is an asset, but is not required. THE LITTLE AND BIG PLUSES OF OMNICOM Many opportunities for advancement to encourage your ambitions Many hours of training every year and an internal mentoring program 100% employer-paid insurance (except long-term disability) effective from day 1 (includes dental, health and vision care, travel insurance, flex credits for your well-being, and more!) 5 paid 4-day long weekends during the year Offices closed during the holiday season Indefinite health leave for your physical, psychological and even menstrual health A public transit discount A strong social life, even in hybrid work. Your colleagues will become your friends during our celebrations where everyone's contribution is recognized. $55,000 - $65,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

What you’ll do

The Social Practice Lead will develop and execute paid social amplification strategies for influencer content while managing day-to-day campaign operations. They will collaborate with internal teams and clients to analyze performance data and provide actionable insights to maximize campaign results.

Requirements

Candidates must have a college diploma or bachelor's degree and at least 4 years of experience in social media or digital marketing. Strong expertise in major social platforms and proficiency in audience targeting and performance analytics are required.

Benefits

• Health insurance • Dental care • Vision care • Travel insurance • Flex credits • Paid long weekends • Holiday season closure • Health leave • Public transit discount • Mentoring program • Training opportunities

Listed skills

• Data analysis · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Influencer marketing
• Paid social media strategy
• Campaign management
• Data analysis
• Client relationship management
• Content production
• Performance optimization
• Audience targeting
• Risk management
• Media transparency
• MarTech
• AdTech
• Strategic planning
• Project management
• Social Media Strategy
• Snapchat
• Creative Teams
• MarTech Solutions
• Accountability
• PTC Creo (CAD Suite)
• Pinterest
• Twitch
• Bilingual (French/English)
• TikTok
• Advertising Technology
• Account Management
• Analytics
• Decision Making
• Content Creation
• Dental Health
• Digital Marketing
• Optometry
• Sales
• Leadership
• Marketing
• Psychology
• Influencer Marketing
• Problem Solving
• Risk Management
• Mentorship
• New Product Development
• Operations
• Social Media

Job areas

• Marketing
• Creative & Media
• Data & Analytics
• Management & Leadership
• Practice Leader
• Social Media Strategist / Specialist
• Public Relations Professionals
• Market Research Analysts and Marketing Specialists