Foodservice Sales Representative - Niagara Region

Affinity Group Canada is a well established successful and growing company that prides itself on being one of the premier food brokers in Canada. Since 1989, our success has been driven by the number of industry leading food manufacturers that we represent. We pride ourselves on having a dedicated sales team, strong customer service orientation, extensive product knowledge and a professional, challenging and rewarding work environment. SUMMARY: We are currently seeking a highly motivated Foodservice Sales Representative to join our growing team. The ideal candidate has strong foodservice experience, a passion for sales, and thrives in a fast-paced, relationship-driven environment. KEY RESPONSIBILITIES: • Represent a portfolio of food and beverage manufacturers to foodservice operators, distributors, and end-users. • Develop and manage a territory with a focus on increasing market share and sales revenue. • Build and maintain strong relationships with distributors restaurants and hotels • Conduct product presentations and demos. • Collaborate with internal teams to develop and execute sales strategies. • Attend food shows, trade events, and product launches. • Maintain accurate records of customer interactions, opportunities, and sales activities in CRM. QUALIFICATIONS: • Must have culinary or foodservice background an asset • Have a valid driver’s license and own car. • Be results-oriented and able to meet deadlines. • Work well with teams and have strong motivational skills. • A positive, professional, and proactive attitude • Have excellent communication skills both written and oral with a strong command of the English language. • Proficiency with Microsoft Office and CRM. • Have planning and organizational skills. • Have the drive to succeed and a great attitude. • College or University preferred. • Strong problem solving and strategic planning skills. Affinity Group is committed to providing an accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation during any stage of the recruitment process, please contact us at [email protected] Our hiring process may include AI screening for keywords and minimum qualifications. Our HR department reviews all results. The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.

The representative will manage a territory by representing food and beverage manufacturers to foodservice operators and distributors. They are responsible for conducting product demonstrations, executing sales strategies, and maintaining accurate records in the CRM system.

Candidates should have a culinary or foodservice background and possess a valid driver's license with their own vehicle. Strong communication, organizational, and strategic planning skills are required, along with proficiency in Microsoft Office and CRM software.

• Customer servicePreferred
• Problem solvingPreferred
• SalesPreferred
• CommunicationPreferred
• Microsoft OfficePreferred

Identified from the job description. Confirm important requirements above.

• Sales
• Foodservice
• Relationship Management
• Product Presentations
• Territory Management
• CRM
• Microsoft Office
• Communication
• Strategic Planning
• Problem Solving
• Customer Service
• Market Share Growth
• Sales Strategy
• Product Knowledge
• Organizational Skills
• Ability To Meet Deadlines
• Valid Driver's License
• Planning
• Self-Motivation
• Motivational Skills
• Artificial Intelligence
• Customer Relationship Management
• Food Services
• English Language
• Market Share
• Presentations

• Sales
• Food & Beverage
• Customer Service & Support
• Food Service Sales Representative
• Territory / Regional Sales Representative
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Minimum education

Bachelor’s degree

Minimum experience

0+ years

Apply by

Nov 10, 2026

Posting language

English

Working hours

40 hours per week