Social Media Manager

Job summary

Develop and execute social media strategies and campaigns across Facebook, Instagram, X, LinkedIn, and TikTok, creating and scheduling content while managing community interactions. Analyze performance metrics, stay current with platform trends, and collaborate with marketing, content, design, and product teams to improve engagement and conversions.

Job details

About Air Apps At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide. Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe. Join us on this journey to redefine resource management—and change lives along the way. The Role As a Social Media Manager at Air Apps, you will be responsible for developing and executing innovative social media strategies to increase brand awareness, engage our target audiences, and drive measurable growth in followers, engagement, and conversions. Collaborating with cross-functional teams—including Marketing, Content, and Product—you will ensure that social media efforts align with broader brand and business objectives. This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts. Responsibilities Develop and execute comprehensive social media strategies across platforms including Facebook, Instagram, Twitter/X, LinkedIn, and TikTok. Create, curate, and schedule engaging content, including text, images, and short-form videos, that aligns with our brand voice and objectives. Monitor and respond to comments, messages, and mentions to foster a positive online community and address user feedback. Track and analyze key performance metrics (e.g., reach, engagement, conversions) to assess campaign effectiveness and refine strategies. Stay informed about social media trends, platform updates, and best practices to ensure our campaigns remain innovative and effective. Collaborate with designers, content creators, and other team members to ensure cohesive and high-quality social media content. Develop and manage social media advertising campaigns to maximize engagement and conversion rates. Requirements Bachelor’s degree in Marketing, Communications, or a related field. Around 4+ years of experience managing social media campaigns and online communities for brands. Strong copywriting skills with a deep understanding of brand voice and messaging. Proficiency in social media management tools such as Hootsuite, Sprout Social, or similar platforms. Familiarity with social media analytics tools and ability to translate data into actionable insights. Ability to multitask, manage deadlines, and work in a fast-paced environment. Creative mindset with an eye for visual storytelling and content engagement. What benefits are we offering? Apple hardware ecosystem for work. Annual Bonus Top-tier Health and Life Insurance for peace of mind. Transportation Budget to support your commute needs. Coverflex benefits package for meal allowances, well-being, and more. Childcare support. Air Conference - an opportunity to meet the team, collaborate, and grow together. Pension Fund to support your long-term financial planning. Urban Sports Club membership to keep you active. Meals 100% free at the hub. Diversity & Inclusion At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger. Application Disclaimer At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

What you’ll do

Develop and execute social media strategies and campaigns across Facebook, Instagram, X, LinkedIn, and TikTok, creating and scheduling content while managing community interactions. Analyze performance metrics, stay current with platform trends, and collaborate with marketing, content, design, and product teams to improve engagement and conversions.

Requirements

Requires a bachelor’s degree in Marketing, Communications, or a related field and around four or more years of experience managing brand social media campaigns and online communities. Candidates should have strong copywriting and brand-voice skills, proficiency with social media management and analytics tools, and the ability to manage deadlines in a fast-paced environment.

Benefits

• Apple Hardware
• Annual Bonus
• Health Insurance
• Life Insurance
• Transportation Budget
• Meal Allowance
• Well-Being Benefits
• Childcare Support
• Team Conference
• Pension Fund
• Sports Club Membership
• Free Meals

Listed skills

• Visual Storytelling · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Strategy
• Social Media Campaign Management
• Community Management
• Copywriting
• Brand Voice
• Content Creation
• Content Scheduling
• Visual Storytelling
• Social Media Analytics
• Performance Metrics Analysis
• Social Media Advertising
• Audience Engagement
• Cross-Functional Collaboration
• Deadline Management
• Hootsuite
• Sprout Social

Job areas

• Marketing
• Creative & Media
• Management & Leadership

More jobs from Air Apps