CRM Manager (Fan Engagement)

Job summary

The CRM Manager will plan, execute, and optimize personalized omni-channel marketing journeys to engage and grow fan audiences. This includes managing campaigns across email, SMS, push, and mobile app channels while collaborating with data and analytics teams.

Job details

🚨 HIRING: CRM Manager – 1:1 Fan Engagement Marketing 🚨 We are currently looking for an experienced CRM Manager, 1:1 Fan Engagement Marketing to join our client’s Marketing Center of Excellence. 📍 Location: Ontario, Canada – Remote 💼 Employment Type: Full-Time 💰 Salary: Up to CAD $120,000/year 🎯 Experience: 4+ years of relevant CRM / Digital Marketing experience About the Role We’re looking for a passionate and innovative CRM professional who can execute personalized, omni-channel marketing journeys designed to engage and grow audiences. The CRM Manager will work closely with Marketing, Data & Analytics, Digital Media, and external agencies/vendors to plan, execute, measure, and optimize customer/fan engagement campaigns. What You'll Do • Manage marketing journeys from strategy review through deployment • Execute campaigns across Email, SMS, Push, Onsite and Mobile App channels • Define campaign requirements including audience, channels, flighting, and measurement • Develop and optimize audience targeting and campaign strategies using analytics and insights • Support personalization and marketing automation initiatives • Maintain campaign calendars, digital assets, deadlines, and project deliverables • Collaborate with internal stakeholders, agencies, and technology partners • Analyze campaign results and identify opportunities for optimization • Manage multiple campaigns and projects within tight deadlines What We're Looking For ✅ Bachelor’s degree with 4+ years of relevant experience ✅ Strong CRM / Digital Marketing experience ✅ Hands-on experience with marketing journeys and campaign execution ✅ Understanding of marketing automation, personalization, data platforms, and analytics ✅ Experience with omni-channel marketing campaigns ✅ Strong project and time management skills ✅ Excellent communication and collaboration skills ✅ Ability to work independently while managing multiple priorities Nice to Have ⭐ Experience with Adobe Experience Platform (AEP) ⭐ Experience with Adobe Journey Optimizer (AJO) ⭐ Experience with Customer Journey Analytics (CJA) ⭐ Experience in sports, entertainment, media, retail, e-commerce, or other high-volume B2C environments ⭐ Passion for sports is a plus

What you’ll do

The CRM Manager will plan, execute, and optimize personalized omni-channel marketing journeys to engage and grow fan audiences. This includes managing campaigns across email, SMS, push, and mobile app channels while collaborating with data and analytics teams.

Requirements

Candidates need a bachelor's degree and over 4 years of experience in CRM or digital marketing with a focus on marketing automation. Proficiency in omni-channel campaign execution and experience with Adobe Experience Platform is highly desired.

Listed skills

• CRM Management · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• CRM Management
• Digital Marketing
• Omni-channel Marketing
• Marketing Automation
• Audience Targeting
• Campaign Execution
• Personalization
• Data Analytics
• Project Management
• Stakeholder Collaboration
• Adobe Experience Platform
• Adobe Journey Optimizer
• Customer Journey Analytics
• Fan Engagement
• Email Marketing
• SMS Marketing

Job areas

• Marketing
• Data & Analytics
• Sports & Recreation
• Creative & Media
• Consulting