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Technical Sales Representative - London Region

The Technical Sales Representative is responsible for new business development and maintaining existing territory. This includes prospecting for new customers, developing strategic relationships, and promoting products to meet sales targets.

  • On-site
  • London, ON
  • Posted Jul 11, 2026
  • Apply by Nov 3, 2026
  • 1 position

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Job summary

Our Purpose is to help our Customers, our Associates, our Suppliers, our Communities and our Shareholders in Achieving Superior Performance! This is what Applied Canada stands for. Applied® is a leading value-added distributor of bearings, power transmission products, engineered fluid power components and systems, specialty flow control solutions, and other industrial supplies, serving MRO and OEM customers. With over 50 facilities located across Canada and 650 Associates, Applied® supports the steel, mining, forestry, agriculture, automotive, oil and gas, food processing, power generation, pulp and paper, and transportation industries, just to name a few. In addition, Applied provides engineering, design and systems integration for industrial, fluid power, and flow control applications, as well as customized mechanical, fabricated rubber, fluid power, and flow control shop services. Required Applied Industrial Technologies is currently seeking and has an immediate opening for a qualified and motivated individual to fill the position of Technical Sales Representative. Travel will be required in & around the London region; AIT will provide: Flexibility & autonomy within the region/territory (could be located anywhere between London & Windsor; including Leamington, Chatham, Kingsville, St Thomas, etc) Monthly Car Allowance + mileage OR Company Vehicle & Fleet Card Assets for business purposes; laptop & cell phone Corporate Credit Card to be used for business related Travel & Expenses In this relationship-based sales role you will report to the General Manager and will assist in maintaining commitments as we expand. You will grow your territory (and your earnings!) by bringing in new business and developing repeat business relationships within your existing accounts. This will require that you call on engineers, maintenance, purchasing, and others to determine their needs through a consultative approach to help clients achieve superior performance. The Successful Candidate Will Be Responsible For Responsible for new business development as well as maintaining existing territory Prospect for new customers, set appointments and demonstrate product benefits Develops strategic relationships with customers to identify and leverage the customers’ business goals, growth strategies, and profit drivers and deliver the appropriate value proposition strategy Work with management to develop sales strategies and new business prospects Respond to customer product inquiries Engage in direct sales activities Promote existing and new products Anticipate client direction and objectives Manage a robust sales territory Maintain cooperative and productive team relationships Attend training and sales meetings as required Meet or exceed sales targets Preference will be given to candidates who possess the following qualifications: 2-5 (or more) years of experience in Technical/Outside Sales selling in industry to industrial MROs, OEM, and other (Bearings, Power transmission, Fluid Power, etc components) is a must Preference will be given to individuals that show mechanical aptitude Be sales and service oriented Conduct themselves in a professional manner Have good organizational skills Ability to prospect for new clients Ability to utilize technology to source and find components and information Maintain customer relations and build new relationships Analytical and problem solving capability Strong communication skills both written and verbal Must be able to build relationships with inside sales force Proven ability to work in a team environment Self motivated and the ability to work independently Deliver on growth and profitability Meet or beat annual sales goals Enthusiasm and desire to contribute to a winning culture You Will Be Part Of a Stable And Established Company With Consistently Strong Performance And Growth. We Encourage You To Contribute Fresh New Ideas. Here Is Just Some Of What We Have To Offer Competitive compensation and bonus opportunities Health, vision, and dental coverage, RRSP w/ company match Paid vacation, sick time, and company holidays Tuition reimbursement and opportunities for development Company supported community involvement opportunities We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, national origin, ancestry, gender, sexual orientation, gender identity, age, disability, marital status or any other characteristic prohibited by law.

What you’ll do

The Technical Sales Representative is responsible for new business development and maintaining existing territory. This includes prospecting for new customers, developing strategic relationships, and promoting products to meet sales targets.

Requirements

Candidates should have 2-5 years of experience in technical or outside sales, preferably in industrial sectors. Strong communication skills, mechanical aptitude, and the ability to build relationships are essential.

Benefits

• Health Coverage • Vision Coverage • Dental Coverage • RRSP w/ Company Match • Paid Vacation • Sick Time • Company Holidays • Tuition Reimbursement • Opportunities for Development • Community Involvement Opportunities

Other relevant skills

Identified from the job description. Confirm important requirements above.

  • Technical Sales
  • Business Development
  • Customer Relationship Management
  • Consultative Selling
  • Mechanical Aptitude
  • Organizational Skills
  • Analytical Skills
  • Problem Solving
  • Communication Skills
  • Team Collaboration
  • Self-Motivation
  • Sales Strategy Development
  • Prospecting
  • Product Promotion
  • Client Engagement
  • Sales Target Achievement

Job areas

  • Sales
  • Engineering
  • Manufacturing
  • Customer Service & Support
  • Trades

Additional details

Minimum experience
2+ years
Apply by
Nov 3, 2026
Posting language
English
Working hours
40 hours per week
Seniority
Mid-Senior level