Specialist - Digital Ad Operations

Job summary

The Digital Ad Operations Specialist manages the execution, trafficking, and performance optimization of direct, programmatic, and data-driven advertising campaigns. They also provide strategic recommendations to Account Executives to identify revenue opportunities and ensure campaign objectives are met.

Job details

We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond. Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail. Role Summary The Digital Ad Operations Specialist is responsible for the day-to-day execution and management of direct display, programmatic, content, and data-driven advertising campaigns. This role focuses on campaign implementation, creative trafficking, delivery management, performance optimization, and reporting. The Specialist will support assigned Account Executives by providing strategic recommendations and optimizations that identify new revenue opportunities for OEM, financial, and insurance clients. What you'll do Set up, traffic, and launch display campaigns using an ad server. Manage programmatic and data networks; set up and launch programmatic campaigns across multiple platforms. Coordinate with Creative, Product, Content, and Data teams to ensure all campaign elements are in place before launch. Provide inventory forecasts, optimization recommendations, and regular campaign performance reports. Test and implement standard display, video, and mobile campaigns. Monitor campaign delivery, troubleshoot campaign and creative issues, and ensure campaigns meet performance objectives. Source and select keywords, analyze performance, and provide regular reporting. Connect campaigns to audience data to enable advanced targeting capabilities. Analyze inventory to identify missed revenue and advertising opportunities. Support Account Executives with strategic campaign recommendations and optimization opportunities. What you'll bring Minimum of 3 years of experience managing online display advertising campaigns. Advanced proficiency in Microsoft Office, particularly Excel. Strong understanding of ad operations, demand partners, and programmatic platforms. Experience with online media buying and sales, including CPM, Programmatic Guaranteed, and Preferred Deal campaigns. Experience with data management, report extraction, and performance analysis. Experience with behavioural targeting, retargeting, and programmatic sales. Strong web analytics skills, including the ability to identify business opportunities and strategies through web statistics and usability analysis. Experience using ad server applications, specifically Google Ad Manager. Experience with Data Management Platforms, such as Adobe or Lotame. What's in it for you We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best. Gym discounts Employee and Family Assistance program Virtual wellness events Conferences & training budget Regular internal training programs Financial planning with 3% matching Pension Competitive salary Annual bonus structure Compensation The expected compensation for this position is 70K-75K For a career where you can drive our business and shape your future, apply now. Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position. Vacancy Status: This job posting is for an existing vacancy.

What you’ll do

The Digital Ad Operations Specialist manages the execution, trafficking, and performance optimization of direct, programmatic, and data-driven advertising campaigns. They also provide strategic recommendations to Account Executives to identify revenue opportunities and ensure campaign objectives are met.

Requirements

Candidates must have a minimum of 3 years of experience in online display advertising and proficiency in ad server applications like Google Ad Manager. Strong analytical skills, experience with programmatic platforms, and advanced Excel proficiency are required for this role.

Benefits

• Gym discounts • Employee and family assistance program • Virtual wellness events • Conferences and training budget • Regular internal training programs • Financial planning • Pension • Annual bonus structure

Listed skills

• Microsoft Excel · Preferred
• Campaign Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital advertising
• Ad operations
• Programmatic advertising
• Google Ad Manager
• Campaign management
• Data management platforms
• Performance analysis
• Excel
• Media buying
• Inventory forecasting
• Creative trafficking
• Audience targeting
• Web analytics
• Behavioral targeting
• Retargeting
• Inventory Forecasting
• Data Management Platforms
• Performance Reporting
• Digital Advertising
• Advertising Campaigns
• Artificial Intelligence
• Management
• Computer Networks
• Data Management
• Display Advertising
• Finance
• Sales
• Financial Planning
• Microsoft Office
• Operations
• Performance Analysis
• Troubleshooting (Problem Solving)
• Usability Testing
• Web Analytics

Job areas

• Marketing
• Data & Analytics
• Technology
• Sales
• Digital Ad Operations Specialist
• Communications Campaign Manager
• Advertising and Public Relations Managers
• Public Relations Managers