Digital Marketing Coordinator

Job summary

The Digital Marketing Coordinator will support marketing campaigns across email, paid media, and affiliate channels while reporting on performance metrics. They will also act as a liaison for PR and influencer relationships and collaborate with agency partners to execute brand strategies.

Job details

Location: 258 Wallace Ave, Toronto, ON M6P 3MR Start Date: Immediate General Hours of Work: Full-Time, On-Site (Possibility for Hybrid) Compensation: $50,000-$70,000/year Summary Bather is looking for a talented Digital Marketing Coordinator to support the team on projects that aim to share the brand’s story and boost its presence through all digital channels, such as email, paid ads, affiliate, and more. The Digital Marketing Coordinator will support the brand’s overall marketing objectives and work directly with the Brand Marketing Manager. Over the last 13 years, Bather has become the industry namesake for men’s resortwear. As the brand continues to expand and introduce new products, Bather is looking for someone excited to grow alongside the team and take the brand’s online and digital presence to the next level. The ideal candidate will be passionate about marketing, advertising, and fashion, ideally with an interest in menswear. Adobe Creative Suite skills are a plus. We are looking for someone enthusiastic, a self-starter, entrepreneurial, outgoing, and willing to learn. Requirements Post-secondary education in marketing, business, media communications or a related field Minimum one to two years of relevant digital marketing experience Experience and interest in the fashion industry Experience working with email platforms, ideally Klaviyo Able to work independently and take initiative while also being an effective team player Superior organization and coordination skills with a proven attention to detail Knowledge of affiliate, paid media, and social media channels and best practices Experience working and coordinating with digital agencies Bonus Experience Experience with Figma and/or the Adobe Creative Suite, specifically InDesign, Illustrator and Photoshop Some content creation and photography experience using a DSLR is an asset A keen eye and understanding on working with influencers, press, up-and-coming brands, and potential collaborators Responsibilities Follow campaign briefs and support marketing campaigns for new product releases, sales, events and more Report on marketing performance and budgets, analyzing data to identify trends and opportunities and turning insights into actionable recommendations across affiliate, paid media, email, and other channels Collaborate with agency partners on paid media strategy and execution to keep projects moving and expectations aligned Draft email newsletters and craft headlines and copy that engage our subscribers and incentivize site traffic and conversions Act as the liaison for PR, influencer, and UGC relationships, coordinating needs, timelines, and deliverables between the brand and outside partners Brainstorm and pitch new ideas for campaign and evergreen content, including blog posts Support other marketing initiatives – coordinating photoshoots, organizing marketing assets, scheduling content, etc. Bring strong design sensibility to marketing materials, ensuring visual consistency and quality across campaigns and channels Spot opportunities to improve marketing systems and workflows, and collaborate cross-functionally to put those improvements into practice Perks Health benefits and dental coverage Paid time off, with additional personal/flex days and sick days Seasonal Bather clothing allowance and additional employee discounts Opportunities for growth and professional and personal development Accessibility Bather is committed to creating an inclusive, accessible environment for all employees and applicants. We adhere to the Accessibility for Ontarians with Disabilities Act (AODA) and strive to provide accommodations for individuals with disabilities throughout the hiring process and employment. If you require accommodations during any stage of the recruitment process, please let us know. We will work with you to meet your needs in a timely and respectful manner. Please contact [email protected] if you require accommodations.

What you’ll do

The Digital Marketing Coordinator will support marketing campaigns across email, paid media, and affiliate channels while reporting on performance metrics. They will also act as a liaison for PR and influencer relationships and collaborate with agency partners to execute brand strategies.

Requirements

Candidates must have post-secondary education in a relevant field and at least one to two years of digital marketing experience. Proficiency in email platforms like Klaviyo and strong organizational skills are required, with design software experience considered a bonus.

Benefits

• Health benefits • Dental coverage • Paid time off • Personal days • Flex days • Sick days • Clothing allowance • Employee discounts

Listed skills

• Project Coordination · Preferred
• Figma · Preferred
• Illustrator · Preferred
• Photoshop · Preferred
• Data analysis · Preferred
• InDesign · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital marketing
• Email marketing
• Klaviyo
• Paid media
• Affiliate marketing
• Social media
• Adobe Creative Suite
• Figma
• InDesign
• Illustrator
• Photoshop
• Content creation
• Photography
• Copywriting
• Data analysis
• Project coordination

Job areas

• Marketing
• Creative & Media
• Retail