Digital Retail Specialist I

Job summary

The Digital Retail Specialist will launch products, campaigns, and promotions across BestBuy.ca while monitoring business performance to drive optimization. They will also lead initiatives to improve discoverability and conversion through SEO, content placement, and merchandising tactics.

Job details

Are you excited by the intersection of digital retail, data, and technology? As a Digital Retail Specialist, you’ll help shape the customer journey on BestBuy.ca and influence how it comes to life in stores and marketing channels. From launching the latest tech to optimizing campaigns and promotions, you’ll play a key role in delivering seamless, high-impact experiences. This role is based in the Greater Vancouver, BC area, where we practice a remote first working model, leveraging in-person interactions 5 days per quarter for strategic, collaborative, and social purposes. What You’ll Do: Launch products, campaigns, and promotions across BestBuy.ca and other channels. Translate strategy into execution across web, marketing, and in-store touchpoints. Monitor business performance and customer behavior to uncover optimization opportunities. Lead initiatives to improve discoverability and conversion through SEO, content placement, and merchandising tactics. Use data to tell a story—sharing insights that influence business decisions beyond your immediate scope. Stay ahead of the competition with market and trend analysis. Support and mentor team members, helping the team deliver at its best. What You’ll Bring: 3+ years of experience in eCommerce or digital marketing. Strong understanding of KPIs like traffic, conversion, AOV, and margin—and how to drive them. Proficiency with tools like Adobe Analytics, Google Analytics, Excel, and web content management platforms. Sharp analytical instincts and the ability to turn data into clear, actionable insights. Familiarity with digital merchandising tactics such as product placement and landing page optimization; SEO knowledge is a plus. Clear, confident communication skills and the ability to align teams around the “why”. A curious, growth-oriented mindset and a drive to continuously improve. Why You’ll Love It Here: Remote-first work environment. Employee discounts on awesome tech from day one. Flexible health benefits and wellness program. Training programs to build new and transferable skills. About Best Buy Canada As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work. We believe in a fair and inclusive hiring process. We encourage you to apply if you may not meet all the requirements. Join our amazing team! We are looking for people just like you. Annualized Compensation Range $59,000.00 - $74,000.00 Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us. Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3 This posting is for a vacancy.

What you’ll do

The Digital Retail Specialist will launch products, campaigns, and promotions across BestBuy.ca while monitoring business performance to drive optimization. They will also lead initiatives to improve discoverability and conversion through SEO, content placement, and merchandising tactics.

Requirements

Candidates must have at least 3 years of experience in eCommerce or digital marketing with a strong understanding of KPIs and analytical tools. Proficiency in platforms like Adobe Analytics and Google Analytics is required, along with clear communication skills and a growth-oriented mindset.

Benefits

• Remote-first work environment
• Employee discounts
• Flexible health benefits
• Wellness program
• Training programs

Listed skills

• Microsoft Excel · Preferred
• Data analysis · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Ecommerce
• Digital marketing
• KPI analysis
• Adobe Analytics
• Google Analytics
• Excel
• Web content management
• Data analysis
• Digital merchandising
• SEO
• Landing page optimization
• Communication
• Strategic planning
• Mentoring
• Key Performance Indicators (KPIs)
• Influencing Skills
• Curiosity
• Transferable Skills Analysis
• Search Engine Optimization
• Digital Marketing
• Business Decisions
• Merchandising
• Trend Analysis
• Consumer Behaviour
• Marketing Channel
• Confident Communicator
• Online Advertising
• Landing Page Optimization
• Web Content Management
• E-Commerce Management
• Digital Merchandising

Job areas

• Retail
• Marketing
• Data & Analytics
• Technology
• Digital Specialist
• Digital Marketing Analyst
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

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